Mahidhar M.

At Voodoo we create and publish amazing games for people all around the Universe and I humbly help Voodoo to reach that goal and achieve success together

• I babysit and manage the life cycle of UA campaigns from Acquisition to Retention via various channels for a portfolio of 18+ apps (entertainment, educational, games, utility, productivity & weather category)

• My goal is to track and analyze results to maximize yield on ad spend and increase ROI and present to the management with relevant KPI metrics (such as CPI, ROAS, Retention, LTV)

• Managing ad spend and ensuring creative briefs with both internal and external partners

• Aligning with cross functional teams: UA, ASO, PM & PO's to deliver best possible results

• Direct control on launching new growth channels (DSPs, Video & Social platforms)

• Part of the user acquisition managers team and I oversee a monthly average ad spend of 300k $+ divided across: Facebook, Google, TikTok, Apple Search Ads and other traffic sources

• Manage, set up, execute and analyze a portfolio of paid media campaigns with the goal of driving cost-effective, high quality app installs while managing budget and KPIs

• Test, launch and scale digital lead generation through programmatic buying

• Report campaign performance weekly to account management team, forecast monthly response volume and budgets

• Manage relationship with publishers, clients, partners, and internal stakeholder