Makayla De Souza

• Strategy and execution of event marketing campaigns for Tembo’s portfolio of clients, including Farnborough International, UFI, AiMed, and EMAP.

• Creation and execution of growth strategy to scale event businesses

• Strategy build and management of visprom and exprom campaigns, to drive visitor

and exhibitor registration.

• Reporting regularly on campaign performance, management of campaigns

throughout the week consistently optimizing

• Strategy and execution of paid search, paid social and paid display campaigns,

driving registrations and increasing site traffic

• SEO strategy and management for event organizers in lead generation ramp-up

campaigns

• Including keyword research, backlink audit and strategy, and content

• Content creation for organic social to raise brand awareness for event

• Average 70% increase in visitor registration, resulting in £500,000+ revenue

• Mapping of GTM strategy for product launches in region

• Strategic planning and management of both in-person and virtual events for client, includes strategically choosing target accounts, working with Content and Integrated Campaign teams to create email sequences, and social media to promote event. Worked with sales organization and customer and partner speakers to clarify content during event, and managed the event itself on day. Average attendance to registration rate 60%, with many events ending in follow-up meetings. Events saw an average of 10% inquiry to marketing qualified lead conversion.

• Promotion of events, product launches and client announcements through email drip

campaigns across Ivanti product solutions and relevant industries in region. These campaigns were overseen and managed by Makris, and reports of completed email series' were used to optimise future campaigns. Average Unique Open Rates above company KPIs, at 25%, with average CTR also hitting client targets at average 3%.

• Work with partner marketing teams to create campaigns across digital and events targeting customers and prospects across solution pillars, strategically choosing content to align to messaging for audiences (case studies, whitepapers, datasheets,

etc.)

• Work with AP, procurement and legal tams to complete contract, invoicing, and

vendor onboarding for EMEA North and West regions.

• Increase brand awareness of client breaking into new markets across EMEA through

management of paid media and content syndication campaigns. Makris chose account criteria for the target audience, and the relevant assets to include for each email drip. Strategically chose assets and target audience for evergreen PPC, working with design team for graphic. Average metrics measured for digital showed a 10% company KPI reached for inquiry to marketing qualified lead conversions.

• Development and execution and execution of growth marketing strategy and

campaigns for SaaS B2C and B2B startups.

• Led paid media campaign efforts for VC-backed SaaS companies across LinkedIn,

Facebook, Instagram, Twitter, Google and YouTube. Reporting regularly on campaign performance, management of campaigns throughout the week consistently optimizing

• ABM creating TALs and strategy for engaging selected accounts for brand awareness and lead generation for clients, using Rollworks

• End to end marketing plan and strategy for startup businesses in multiple industries

• Management of campaigns and budgets for client accounts, using Hubspot and

Google Analytics for performance metrics

• SEO strategy creation, keyword research and backlink management across portfolio

• Weekly performance and strategy meetings with clients