Description

Experienced Customer Insights specialist, with over 15 years of experience in working on both research agency and client-side.

- strong knowledge of market research: methodologies, questionnaire design, data analysis, data visualisation, and research conclusion development

- strong analytical skills, a good understanding of business context, results-oriented

Extensive expertise in quantitative research covering all stages of the research projects:

- questionnaire design and programming,

- sampling and weighting,

- data processing and analysis - skilled in using SPSS, Excel

- report writing: data visualisation and interpretation, uncovering meaningful and often hidden insights and drawing actionable recommendation in response to research and business objectives

Industry field of expertise

Languages

Romanian
Native or bilingual
Italian
Conversational
English
Fluent
Spanish
Basic
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Pernod Ricard
Customer Insights Consultant
WINE AND SPIRITS
September 2022 - Today (3 years and 9 months)
 Supporting the Mix Optimization team as an internal resource on over 10 big impact projects: internal surveys database meta-analysis, research analyst & project management for strategic global package restages for top brands.
 Delivering over 20 actionable research reports on package restage and communication testing, to various PR brands marketing teams: Chivas Regal, Royal Salute, Jameson, Beefeater, Malfy
Reporting Data analysis Quantitative studies
Upwork
Top Rated Market Research Analyst
September 2020 - Today (5 years and 9 months)
 Running over 100 projects of various types, from simple charting or data weighting to full data analysis and report creation, both quantitative and qualitative, covering a large range of industries
 Long-time collaborations with very satisfied clients, small research agencies or individual companies across the globe, from Australia to US
Reporting Microsoft Excel Data analysis quantitative research
Societatea Romana de Radiodifuziune
Research Analyst
September 2019 - August 2020 (11 months)
• Analyse media research data, prepare audience competitive reports for various radio station within the group - temporary position, maternity leave cover

Check out Malina's experience

Elodie

Senior CI planner - Pernod Ricard HQ

Reviewed on 08.12.2025

Great analyst able to work on tight timings and delivering clear and actionable recommendation. Thanks Mailina !

Sanya

Chivas Brothers

Reviewed on 21.11.2025

Malina is wonderful to work with — professional, knowledgeable, and very strong in data analysis and presentation restructuring. She’s patient, efficient, and always delivers on time. She has a great ability to understand what the client needs and often thinks ahead to provide helpful suggestions.

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License degree in Sociology
University of Bucharest
2002
License degree in Sociology

Data Analyst

Malina Mirescu

Customer Insights | Market Research Analyst

About Malina

Experience

Reviews

5.0

Quality

5.0

Deadline

5.0

Communication

5.0

Elodie

Sanya

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