About Malu
Portuguese
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English
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Experience
- TractianProduct DesignerFebruary 2023 - December 2024 (1 year and 10 months)São Paulo, BrazilTractian is an industrial technology startup specialized in predictive maintenance, developing smart sensors and software for real-time machine monitoring.• Conducted qualitative and quantitative research (user interviews, benchmarking) to map behaviors, identify problems, and generate insights. Applied methodologies such as Design Thinking, Service Blueprint, and user journey mapping.• Designed accessible low- and high-fidelity prototypes and responsive interfaces in Figma.• Facilitated workshops and validated concepts with stakeholders, including usability testing with users.• Produced technical documentation for developers and QA, specifying business rules and prototype interactions.• Improved app usability by creating new features, standardizing and evolving the Design System, and ensuring continuous product maintenance.
- Apple Developer Academy – PUCPRUX/UI Design ScholarMarch 2021 - December 2022 (1 year and 9 months)Curitiba, Brazil• Designed high-fidelity prototypes and navigable interfaces for apps.• Created user flows, personas, empathy maps, and value proposition canvases through interviews and surveys.• Applied UX processes and usability testing.• Developed design systems and visual identities to strengthen branding.• Produced supporting materials such as presentations, launch videos, and social media graphics.
- Estalo Design (Junior Enterprise)Design ConsultantJanuary 2022 - September 2022 (8 months)Sales• Managed client relations, budgets, and contracts.• Contributed to major projects, including Fejepar (largest federation of junior enterprises in Paraná).• Mentored new members and supported team integration.• Designed brand identities, social media content, and institutional presentations.
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Education
- Technical Diploma in InformaticsFederal Institute of Paraná (IFPR)2019Technical Diploma in Informatics
- DesignUTFPR