Description

Hi, I’m Maninder 👋🏼 and I’m a Digital marketing expert. It’s my passion to ensure my clients achieve growth and create impact through digital advertising and social media strategy.

Some of the brands I have worked with include Adobe, Vodafone, Hyundai, and Youtube, amongst others.

What makes me different? I have nearly 20 years of experience in digital, working with start-ups, scaleups and agencies across the sector. For me, business is, above all, about two things. Delivering measurable results - and having plenty of fun along the way. Whoever the client, whatever their size, I love using my experience in digital strategy to help clients take their performance to the next level.

I recognised the potential of digital advertising early on and have been at the forefront of the industry ever since. My core expertise lies in (but is not limited to!) running lead generation marketing strategies across LinkedIn, Meta and Google, which each present a unique value proposition for businesses.

My approach goes far beyond the technical aspects of digital advertising, taking a truly holistic view of your wider marketing and how it fits with your overall business goals.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Roots Inspire Limited
Marketing Consultant/Project Lead
TECH
September 2023 - December 2023 (4 months)
London, United Kingdom
Led a comprehensive marketing strategy to enhance Roots Inspire's brand presence, both externally and internally.
▪ Conducted thorough audits of social media, website, newsletters, events, and partnerships, identifying key growth opportunities.
▪ Achieved a 60% growth in LinkedIn engagement and following, along with a 65% increase in website traffic
within 90 days.
▪ Diverse Leaders in Financial Services Programme Launch: Successfully managed the lead generation
campaign for the new programme launch including a hybrid event in Amsterdam/UK. This event attracted
150 top-tier participants, including senior leaders from ABN Amro Bank, ING, and Van Lanschot Kempen, led to 40 valuable leads for the programme and 80,000 social media impressions.
▪ Revamped their existing newsletter by adopting a more strategic approach to showcase brand initiatives,
which increased newsletter subscriptions by 38%.
▪ Managed yearly budgets and sourced, while maintaining relationships with a diverse range of suppliers, including those for events, websites, SEO, and creative agencies.
Content marketing LinkedIn Marketing Social media training Social Media LinkedIn SEO audit SEO Google Analytics Design Newsletter Email marketing Zoho CRM Wordpress Community Inbound marketing Events Copywriting Internal communication Marketing and Communications Planning Communication strategy
Fifty Five and Five
Performance Marketing Consultant
TECH
October 2022 - May 2023 (8 months)
London, United Kingdom
Key account management for a major tech client (Microsoft Partner), orchestrating visibility strategies
for business verticals in retail, accountancy, education, and tech, with a robust monthly budget of
£100K.
● Developed and implemented a comprehensive brand and digital acquisition strategy, leveraging Paid
Social, Search, and Programmatic channels for maximum impact - 35% increase in brand uplift, 2M+
impressions and 30% growth in conversions.
● Worked closely with the Head of Marketing and Content to transform their complex needs into tactical
strategy.
● Ensured seamless campaign delivery through effective liaison between internal and external teams,
guaranteeing timely execution and optimal results.
● Provided training and mentorship to junior team members to support their professional growth.
Media Planning Google Ads PPC LinkedIn Marketing programmatic Google Analytics LinkedIn Brand Awareness Lead generation Traffic acquisition
HERA
Marketing Communications Lead and Trustee
CIVIC AND SOCIAL ORGANIZATIONS
October 2022 - Today (3 years and 8 months)
London, United Kingdom
Played a crucial role in amplifying HERA’s mission, significantly raising awareness, and boosting
fundraising efforts through targeted marketing and communication strategies.
● Successfully managed and expanded the charity's social media presence, achieving a remarkable 60%
growth over the past 6 months, thereby broadening our reach and engagement with key audiences.
● Instrumental in the grant and funding application processes, securing a substantial grant of £30,000,
which marked a significant financial milestone for the organisation.
● Established and nurtured vital corporate partnerships with industry leaders like NatWest, AdobeEnterprise, Simmons and Simmons, and American Express Bank, significantly contribute to HERA’sgrowth and enhance its influence through strategic sponsorships.
● Actively represented and promoted the charity at various key networking and fundraising events.
Fundraising Partnerships Social media Social media training Brand content Content marketing Events LinkedIn Marketing Digital Marketing Branding