About Manuel Miguel
Spanish
Native or bilingual
English
Fluent
German
Basic
Experience
- A. Lange & SöhneFreelance Art DirectorLUXURY GOODSDecember 2025 - Today (6 months)Berlin, GermanyFreelance Art Director collaborating with internal teams on brand and campaign work, providing art direction, visual concept development, and execution across print, digital, and content-driven projects.
- N26Freelance Art director / Digital DesignerBANKING AND INSURANCEMarch 2025 - Today (1 year and 3 months)Berlin, GermanyDigital Design & Art Direction: Developed visually engaging content and brand assets for online campaigns, lifecycle communications, social media, and web, ensuring strong visual coherence across touchpoints.· Campaigns & Projects: Designed and delivered high-profile multichannel projects such as N26 Pride, aligning creative execution with brand voice and strategy.· Design Systems: Scaled and enriched the marketing design system; built modular templates to enable consistent and efficient social media execution across global and regional markets.· AI Innovation: Researched, tested, and integrated AI tools to accelerate creative output; produced high-quality AI imagery that expanded creative possibilities.· Process Optimization: Streamlined workflows in Figma, introducing scalable frameworks and libraries that improved operational efficiency while maintaining high creative standards.· Collaboration: Partnered closely with motion, web, and design teams to deliver seamless cross-functional output, while challenging existing processes and driving continuous improvement.
- WithingsFreelance Principal Art DirectorHEALTH AND WELLNESSJanuary 2024 - May 2025 (1 year and 4 months)Paris, FranceBrand & Campaign Art Direction: Directed and executed visual concepts across multi-channel campaigns (digital, social, OOH, print), ensuring brand consistency and measurable performance.· Product Launches: Led the creative direction for Beamo, U-Scan, and ScanWatch Nova Brilliant product launches, including art direction for photography, video, and motion storytelling.· CES 2025: Directed the creative concept and visual assets for the Omnia product reveal and booth design at CES Las Vegas 2024.· Visual Identity Development: Defined and developed the new imagery style and visual identity, ensuring coherence across photography, 3D, and marketing assets.· Design Systems & Assets: Built and maintained a scalable marketing design system in Figma; developed a 3D and photographic image library to standardize global visuals, and created a ready-to-use brand asset library.· Amazon Optimization: Designed and implemented a new Amazon brand strategy and templates to strengthen product presence and conversion.· Production Leadership: Managed end-to-end creative productions—from concept and mood boards to on-set art direction, editing supervision, and post-production. Balanced creative vision with executional detail, including budget and team management.· Sonic Branding: Developed Withings’ first sonic branding, including an audio logo and OST to reinforce multi-sensory brand identity.· Creative Leadership: Ran workshops, mentored a cross-disciplinary freelance pool, and fostered a collaborative internal creative culture.
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Education
- Professional Diploma in UX DesignUX Design InstituteProfessional Diploma in UX Design
- Master in creativity for AdvertisingZink ProjectMaster in creativity for Advertising