About Marcello
Ask me for my full Portfolio.
UK-based copywriter, translator, and ghostwriter — currently Marketing Creator for AI Lab's marketing team, where I run paid social end-to-end: writing the copy, generating video and image creatives with AI tools, and shipping the ads on Meta.
I can help you with:
Meta ads — concepts, copy, and AI-Assisted creatives (video + image), ready to publish
English ↔ Italian localisation — landing pages, emails, video scripts
Email writing — promo, nurture, and sales sequences
YouTube scripts — hooks, pacing, and retention-aware structure
I've worked across digital products, online courses, landing pages, promotional emails, and ad creatives, in English and Italian (and occasionally Spanish).
If you need someone who can both write the words and build the asset around them, let's talk.
English
Native or bilingual
Italian
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- AI LABSales Strategy ManagerApril 2026 - Today (2 months)Driving revenue and operational efficiency for a paid subscription program called AI LAB. Develop ad materials, such as video and image ads, for Meta. Planning and providing copy for the landing page (quiz funnel, opt-in page) and supervising other operational tasks executed by a team of 10 people.
- Marcello Iori, BournemouthCopywriter - TranslatorE-COMMERCESeptember 2024 - Today (1 year and 9 months)Bournemouth, United KingdomItalian - English Language Manager and copywriter at iPhone photography School (Translation, Meta ads, email campaigns) and UpWork.Translated 9 long landing pages | Over 200 video Lessons | Over 1500 emails.Writing-copy (english): 50 ads, 2 long landing pages, 2 email campaignsUpWork: Writing articles for a London based agency and YouTube Scripts for a YouTube Channel on Philosophy and Teaching (3 scripts delivered for now - ongoing job)
- Marcello IoriWriterPUBLISHINGFebruary 2016 - Today (10 years and 4 months)Bournemouth, United KingdomWriter and Ghostwriter.Writer: 9 Published Novels (both Traditional and self way)Ghostwriter: 4 Novels (co-author).I wrote 7 novels for italian market (selling over 10 thousend copies) and 2 in the english market (1 novel sold over 1k copies - Echoes of Eurydice - mostly word of mouth).As a ghostwriter I turned a screenplay into a novel, published by a italian publisher. I co-authored other 3 books.
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Education
- Geometra - Building and apartment designerAlfieri Institute, Magenta2003Geometra - Techinical designer (design apartments)
- AWAI Method - Copywriting full courseAWAI2024AWAI Method