- POV mediaCo-FounderCONSULTING & AUDITSSeptember 2022 - Today (2 years and 3 months)Paris, FrancePOV: Exceeding expectations, establishing new standards in Growth, Creative & Performance Marketing.
- PRISMA MEDIAResponsable Partenariats Acquisition / Partnership & Growth Manager EMEAPRESS & MEDIANovember 2021 - November 2022 (1 year)Paris, France• Successfully led the EMEA market expansion across 10 of the top-50 French magazines.• Profitably oversaw a multiple seven digits euros annual advertising budget.• Performance marketing: Campaigns setup and optimization across multiple platform and channels (Native ads, Social Media ads, SEA).• Effectively led my team exceeding objectives expectations by 150%.• Responsible for KPIs alignment ensuring business growth across Revenue, Margin, ROI, CAC, among others.• Proactively nurture and develop key relationships with internal and industry stakeholders.• Data analysis, deeply knowledgeable in Google Analytics, Salesforce, DOMO, Orion.
- PRISMA MEDIATraffic Acquisition Manager –English and Spanish MarketSeptember 2020 - November 2021 (1 year and 2 months)Paris, France• Effectively developed market penetration strategies, increasing revenue by 300% in the English and Spanish markets.• Management and tracking of advertising campaigns in social media and native ads platforms.• Accelerated business growth, nurturing long-lasting profitable relationships with partners.• Implemented paid traffic digital strategies across 6 different countries.
Armando Toledo recommend Maria Alejandra
- MSc in Management, International Negotiation & Sales ManagementIÉSEG School of Management2019MSc in Management, International Negotiation & Sales Management
- Bachelor's degree on Business Administration - BBA Business Administration and ManagementUniversidad Externado de Colombia2018Bachelor's degree on Business Administration - BBA Business Administration and Management