About Masha
Strategic leader with 15+ years of experience driving commercial growth, building ecosystem partnerships, and scaling innovative solutions in MedTech and Pharma.
Proven track record in developing digital partnerships and scaling innovative solutions, including launching 3 MedTech solutions to market. Grew market share by 15%, and exceeded sales targets of 110m CHF.
Certified Change Management Practitioner and Agile coach, skilled in leading 25+ cross-functional teams and building partnerships with the NHS and across EMEA.
Passionate about leveraging digital technologies for impactful change.
English
Native or bilingual
Russian
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- MGM Creative Solutions Ltd.Director, ConsultantSeptember 2024 - Today (1 year and 9 months)Fractional Change PartnershipOngoing support to embed change. Leadership coaching, workshops, comms strategies, and adoption tracking, giving you expertise on hand without the cost of a full-time role.Transformation Sprints6-16 week intensive to reset teams, launch tools, or tackle change challenges. Practical, energising, and outcome-driven, built to spark momentum fast and deliver visible results.Keynotes & WorkshopsTalks and workshops that equip leaders and teams with tools to navigate complexity, build resilience, and make change human, engaging, and sustainable.
- ATEN Consult for London Borough of Camden CouncilDigital Transformation ConsultantSeptember 2024 - July 2025 (10 months)London, United Kingdom
- Supporting the digital transformation initiative at Camden Council, coordinating cross-functional teams and engaging key stakeholders to develop and implement solutions for Building Safety Managers, from initial idea to execution, fostering collaboration and eliminating silos.
- Led cross-functional teams to execute a data migration strategy, transitioning siloed workflows into a structured database with advanced visualisations using Power BI.
- Conducted workshops to gather user insights and refine product roadmaps, ensuring alignment with stakeholder expectations and delivering impactful tools.
- Roche PharmaDigital Transformation LeadApril 2022 - April 2024 (2 years)Reporting to Central Transformation Officer, CEO -4. Working with all affiliates excl. US
- Led project management for 5-year AI and Digital health Partnership with Great Ormond Street Hospital, building effective collaboration between industry and hospital staff with Agile methodologies, recognised by NHS England as a best practice for data partnerships. Supported the build of pathways to scale innovation within the hospital and beyond.
- Aligned digital health initiatives with Roche's commercial goals to drive sustainable growth and increase patient value.
- Developed and led a cross-functional project team to build a Global dashboard measuring the impact of Roche Pharma op model transformation, reduced time spent by 60%, and secured 6 FTEs with a 250k CHF budget for global rollout.
- Enhanced data-driven decision-making across 5 countries employing change management techniques and consolidating key metrics and KPIs onto a single page. Working with senior stakeholders to create transparency and transform data into actions.
- Captured insights from 8 countries to create a Best Practice guide on New Ways of Working, focusing on Outcomes-Based Planning. Executed communications plan to establish a continuous learning cycle across the organisation (60+ countries).
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Education
- Professional Diploma in Marketing,CHARTERED INSTITUTE OF MARKETING (UK)Professional Diploma in Marketing,
- Master of ManagementState UniversityMaster's degree: Strategic management,
Certifications
- Certified in Agile FundamentalsICAgile2023