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Maria I. Ash R.MI

Maria I. Ash R.

Sales Development Representative

€694/day
London, GB
8-15 years

Average response time: 1 hour

About Maria I.

I’m a Senior Sales Development professional with a strong track record of building pipeline in complex B2B SaaS environments, particularly across CX, and enterprise technology. I’ve spent several years operating in high-performance teams where outcomes matter - owning outbound strategy, engaging technical and executive stakeholders, and consistently converting curiosity into qualified revenue opportunities.

My background is a little different by design. I started my career on the technical side of IT and working hands-on before moving into sales. That foundation allows me to speak credibly with engineers, system architects, and security teams, while still translating value clearly to commercial decision-makers. It’s one of the reasons I’m trusted early in the sales cycle and effective in roles that require depth.

I’ve worked across Commercial and Enterprise motions, navigating sales cycles ranging from fast-paced 3–6 month deals to longer, more strategic 9–12 month engagements. I’m particularly strong at persona-based messaging, account prioritisation, discovery, and aligning outreach with real business problems rather than surface-level pain points. Curiosity is my edge and it shows in how I prepare, how I ask questions, and how I build credibility quickly.

Alongside my professional work, I’m completing a degree in Project Management, driven by a long-term goal of combining revenue generation with operational excellence. I’m disciplined with my time, intentional about focus, and selective about the projects I take on - because I care deeply about delivering results, not just activity.

I work best with teams that value clarity, accountability, and thoughtful execution. If you’re looking for a senior-level SDR who can hit the ground running, represent your brand with credibility, and build pipeline that actually converts, I’d love to explore how I can help.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Arden
    Project Management
    April 2024 - Today (2 years and 2 months)
    London, UK
    ❖ Completing applied project work and studying Agile, Waterfall, hybrid frameworks, governance and business consulting.
    ❖ Improved understanding of project lifecycles, requirements gathering, and cross-functional delivery processes.
    ❖ Strengthened organisational, prioritisation, and planning skills applicable to sales and GTM execution.
    Agile Project Management Ideation Digital Transformation
  • Vonage,
    Sales Development Representative
    June 2024 - March 2025 (9 months)
    London, UK
    ❖ Owned outbound pipeline generation across fragmented EMEA territories, using a mix of outbound calls, sequencing, and targeted email outreach.
    ❖ Qualified outbound opportunities by identifying business pain, technical fit, and commercial potential.
    ❖ Partnered closely with Account Executives to align on territory strategy, target accounts, and deal progression.
    ❖ Conducted tailored discovery conversations with prospects across multiple industries and company sizes.
    ❖ Built persona-led messaging and micro-campaigns to increase engagement and improve conversion rates.
    ❖ Managed CRM hygiene, pipeline accuracy, and forecasting inputs to support sales visibility and predictable deal cycles.
    ❖ Navigated a period of internal transition while upskilling and maintaining strong stakeholder relationships.
  • The Marketing Practice
    BDR at
    October 2023 - March 2024 (5 months)
    London, UK
    ❖ Executed structured outbound campaigns targeting senior stakeholders within enterprise accounts.
    ❖ Performed detailed account research to tailor outreach, identify decision makers, and uncover business pain points.
    ❖ Conducted discovery conversations and solution demonstrations to qualify needs and generate pipeline.
    ❖ Collaborated with sales, product, and marketing teams to refine messaging and support campaign execution.
    ❖ Managed CRM data, sequencing, and reporting to maintain pipeline accuracy and improve campaign performance.

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Education

  • Polytechnic Ciudad Libertad
    2007
  • BSc (Hons)
    2024
    BSc (Hons)

Skill set

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