Description

I’m Maria, a seasoned digital marketing expert with over a decade of hands-on experience in performance marketing – from running multimillion-euro ad accounts to building lean, ROI-strong campaigns. I’ve held leadership roles across several industries and worked as a solo CEO of my own agency, Feesad GmbH, where I supported clients with SEA, SEO, affiliate marketing, and retargeting.

At the core of my work is a deep understanding of how to attract the right traffic – and how to convert it. Whether it’s crafting high-converting Google Ads, optimizing landing pages for better user flow, or uncovering long-tail keywords with real intent, I combine strategic thinking with data-driven execution.

💡 What I offer:

Search Engine Advertising (SEA): Campaign setup, audits, scaling, optimization

Landing Page Optimization: Conversion-focused design & messaging

Performance Strategy: Budget planning, A/B testing, KPI tracking

Training & Consulting: Empowering clients to run better campaigns themselves

My clients appreciate my clear communication, reliability, and the ability to simplify complex marketing challenges. I’ve worked both in-house and freelance, which allows me to adapt quickly to different team structures and project needs – from startups to international corporations.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

IONOS SE,
Directorof SEA international
March 2021 - Today (5 years and 3 months)
Berlin, Germany
Leading a high-performance international SEA team of eight, overseeing performance management, coaching, and mentorship
Managing an annual eight-figuer budget
Creating, planning, and executing the international SEA roadmap
Running campaigns across Google & Bing Ads, Meta, and TikTok
Overseeing KPI-driven management and coordination of all SEA activities in over 30 countries
Introducing a new Google Ads campaign structure, reducing CACs by YoY 30%
Collaborating closely with product marketing, shop management, and marketing analytics teams
ADAC Camping GmbH (ADAC SE),
Interim Head of Marketing
January 2020 - February 2021 (1 year and 1 month)
Berlin, Germany
Led a performance-driven marketing team of six
Managed marketing channels, including SEA, SEO, event marketing, content marketing, social media, and PR
Planned and executed comprehensive on- and offline marketing strategies
Implemented a social media strategy that gained 43K+ loyal followers in three months
Established a new content and PR strategy, leading to W33% user growth
Ensured consistent brand messaging across all channels, enhancing reputation, awareness, and reach with innovative digital marketing
Held overall responsibility for planning, managing, and controlling the marketing budget
Oversaw PR agency collaboration, achieving 63+ TV mentions within a month
Worked closely with data and analytics teams to implement Tableau as the primary reporting tool
Organized the ADAC Camping Gala, a highlight event in the European camping industry
Toolon GmbH,
Head of Marketing & eCommerce
July 2018 - December 2019 (1 year and 5 months)
Berlin, Germany
Created and implemented the project plan for launching eCommerce sites in six additional countries with a revenue target of S63 million in the first year, exceeding the goal by W3%
Reduced CVR by approximately 93% through country-specific on-site marketing metrics
Led a team of six digital marketing managers, creating and executing country-specific digital marketing strategies
Achieved a 93% reduction in overall CPO within the first year
Implemented technical tracking across all marketing channels