About Marian
I help companies stop wasting hours on manual data work. With 6+ years in CRM and marketing analytics, I build Python automations, SQL pipelines, and GA4 reporting systems that turn raw data into clear decisions fast. I've worked with databases of 30M+ records, automated full reporting stacks across 8 ecosystems, and designed CRM lifecycle strategies from acquisition to win-back. Based in Brussels, working with clients across Europe.
Romanian
Native or bilingual
English
Fluent
Can work on-site
Brussels (up to 50km)
Experience
- THE SYNERGISTDIGITAL MANAGERJanuary 2026 - Today (5 months)Brussels, Belgium• • Architect and own the full data stack. CRM pipelines, GA4 reporting automation across different ecosystems, and behavioral segmentation driving lifecycle campaigns.• • Built Python scripts connecting GA4 API, HubSpot, and GTM to eliminate manual reporting; reports that took hours now run in seconds.• • Lead A/B testing strategy across email, landing pages, and user journeys, translating experiment results into measurable conversion and retention gains.• • Design and execute multichannel CRM automation workflows to support fundraising, lead generation, and donor retention.
- ADORE MEBUSINESS DATA ANALYSTJanuary 2023 - January 2025 (2 years)Bucharest, Romania• • Owned SQL-based analytics across email, SMS, and push channels producing segmentation models and dashboards that directly informed campaign planning for a 30M-record database.• • Designed and evaluated A/B experiments on offers, audience segments, and messaging cadence systematically improving conversion rates and revenue per send.• • Built custom dashboards and automated reports to surface lifecycle performance insights to cross-functional stakeholders.• • Translated data findings into actionable CRM strategy, bridging the gap between technical analysis and business decision-making.
- ADORE MESENIOR CRM AND MARKETING COORDINATORJanuary 2022 - January 2023 (1 year)Bucharest, Romania• • Led market research and data analysis to uncover growth opportunities, informing marketing strategies that supported easy cross-team integration.• • Refined audience segmentation using data analysis to maximize engagement and retention.• • Implemented a data-driven loyalty program and developed supporting dashboards to monitor engagement, retention, and revenue impact.• • Ensured campaigns were personalized and effective, adapting to feedback given by customers from numerous surveys put in place by my team.
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Education
- Bachelor's Degree in Fine Arts and Creative Project ManagementNational University of Theater and Cinematography I.L.2019Combined creative project management, communication strategy, and multidisciplinary production. Developed strong skills in stakeholder coordination, structured planning, and audience-focused decision making.
- Google Data Analytics Professional CertificateGoogle2023Hands-on training in SQL, R, and data visualization for practical data analysis and reporting.