Description

J’aide les entreprises B2B à sortir du lot et à générer des leads — vite. Avec plus de 10 ans d’expérience à Genève et à l’international, je conçois des stratégies marketing percutantes qui génèrent vraiment des résultats. De la tech à la finance en passant par le SaaS, je transforme les plans en actions concrètes — et les actions en croissance.

Génération de leads. Contenus qui convertissent. Sites web qui vendent. Campagnes qui performent. Rapide, impliquée, ultra-rigoureuse. Si vous cherchez une stratège qui livre du concret — pas juste des slides — parlons-en.

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I help B2B companies cut the noise and capture leads — fast. With 10+ years in Geneva and beyond, I build sharp, high-impact marketing strategies that actually drive pipeline. From SaaS to finance and tech, I’ve helped businesses turn strategy into action — and action into growth.

Lead gen. Content that converts. Websites that sell. Campaigns that move. I’m fast, hands-on, and allergic to fluff. If you need a strategist who delivers — not just decks — let’s talk.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Genève (up to 50km)

Black Winch
Marketing Director
January 2023 - Today (3 years and 5 months)
Geneva, Switzerland
• Own and drive the marketing strategy by establishing clear positioning, compelling messaging, and effective go-to-market (GTM) plans for various market segments and solutions, including consulting frameworks and SaaS platforms.
• Utilize market research and data insights to refine strategies, uncover new opportunities, and guide informed decision-making.
• Oversee digital and field marketing initiatives, ensuring seamless alignment with pipeline and revenue targets.
• Design and enhance lead generation and account-based marketing (ABM) programs to expand inbound demand and strengthen engagement.
• Plan, launch, and analyze multi-channel campaigns to elevate brand awareness and optimize conversion rates.
• Maximize marketing impact by strategically managing budgets and resources.
• Supervise external agencies and vendors to enhance execution efficiency while maintaining cost control.
• Recruit, mentor, and lead a marketing team, fostering a results-driven and innovative culture.
• Develop thought leadership and content initiatives across blogs, industry events, video, email, reports, and benchmark studies.
• Work cross-functionally with sales, operations, and customer success teams to ensure a unified approach to business growth.
• Define and monitor key ROI metrics to evaluate marketing success, optimize performance, and directly impact business objectives.
• Equip the sales team with high-impact enablement assets to accelerate the pipeline and enhance sales effectiveness.
• Play an integral role in the management team, shaping the company's overall growth strategy.
• Lead customer-facing projects, refining GTM strategies and messaging for their own as-a-service solutions, while developing and executing sales support programs for major clients such as Philips Medical, Fujitsu, ACER, Panasonic, and Apple.
Econocom
Chief of Staff
January 2020 - December 2022 (2 years and 11 months)
Geneva, Switzerland
• Work with the UK MD & European Director to set up the strategy and carry out its implementation.
• Act as a sounding board to the UK MD and an advisor to the senior management team.
• Manage operational elements of the UK organisation: communications content, resource planning, training, onboarding, succession plan etc.
• Project-manage key initiatives (recruitment, partnerships, cost reduction measures etc.).
• Act as a liaison / project manager between the different teams (sales, back office, legal, finance, etc.).
• Be the single point of contact for our European business partners: understand their needs, liaise with internal teams to coordinate bespoke solutions, keep everyone accountable, present solutions to partners etc.
• Develop branded materials for partners (sales kit, cheat-sheet, FAQs, objection handling, contracts etc.).
• Share information (partnerships, deals, etc.) with EU Country Managers to increase synergies.
• Act as 'pre-sales' by pitching our value proposition to prospects and partners.
• Prepare the UK MD and & European Director for strategic client, prospect, partnership or off-site meetings.
• Act as a trusted adviser and a proxy to the UK MD & European Director by communicating in their place as and when required.
Econocom
European Marketing Director
February 2018 - December 2019 (1 year and 10 months)
London & Zurich, Birmingham, England, United Kingdom
• Lead the marketing and communications team (5 people).
• Promote Econocom's solutions to key stakeholders in order to raise awareness and create growth.
• Define and lead marketing, content & comms plan and ensure execution at local level.
• Oversee all internal and external communications aspects (brand image, content, events, social media, digital marketing, SEO, campaigns, videos etc.) to ensure brand consistency and drive client acquisitions.
• Develop a thought-leadership strategy by writing content (blog articles, website content, newsletters, landing pages) and by working with a PR agency and directly with journalists to drive brand recognition.
• Ensure content adheres to guidelines and distribute client-friendly content to the appropriate business units.
• Define and analyse KPIs to optimise ROI.
• Create communications agenda based on key annual themes, campaigns, product launches etc.
• Manage internal communications (employee portals, tools etc.) and present during all-team meetings to keep staff updated on content, campaigns, strategy & figures.
• Oversee the organisation of internal events (European kick off (300+ delegates), incentives etc.).
• Be the face of the European region to the group content marketing & comms team.