Marieta H.

Work on technical SEO implementations and strategies and Product, IT & Regional OnPage Teams to deliver the best quality products Track, report, and analyze websites KPIs, identify potential issues through an SEO perspective. Conduct SEO analysis and share recommendations on the structure of sites and pages Undertake market, keyword and data analysis and research using necessary tools. Assist content managers, translate their needs into most efficient solutions, consult them on their strategies & optimise our platforms through an SEO perspective. Communicate gaps in SEO strategies and processes to the teams to ensure the growth and improvement of the company sites.

Research products, services and current strategies to identify new opportunities Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels Analyze web traffic metrics and suggest solutions to boost web presence Build, plan and implement the overall strategy for SEO and Email Marketing Manage and train the rest of the team Prepare and manage digital marketing budget Evaluate competitor's Digital Marketing strategies Gather competitive research and maintain knowledge of industry trends and changes.

Develop and oversee digital marketing campaigns across all channels – including Web, SEO/SEM, email, social media and display advertising. Develop and integrate content marketing strategies. Analyze and report on the performance of overall company strategies and all digital marketing campaigns. Budget, monitor, and control costs associated with marketing programs and initiatives. Manage the redesign of the company website. Improve the usability, design, content and conversion of the company website. Build brand awareness and ensure that all communications align with the brand. Plan, execute, and measure experiments and conversion tests. Lead, coach and develop the marketing team. Creative input for all marketing channels focused on improving the protability of each user segment.