About Mariia
Hi! I’m a CRM & Email Marketing Consultant with 4+ years of experience helping digital brands increase customer retention, drive conversions, and build meaningful customer journeys.
I specialize in lifecycle campaigns, segmentation, A/B testing, and automation — from strategy to execution — using tools like Klaviyo, Mailchimp, ActiveCampaign, Exponea, and some more. My background in data-driven marketing and customer communication allows me to optimize every touchpoint and turn subscribers into loyal customers.
You’ll enjoy working with me if you value clear communication, analytical thinking, and someone who genuinely cares about your customer experience. Let’s build emails your audience actually wants to open.
English
Native or bilingual
French
Conversational
Indonesian
Basic
Remote only
Primarily works remotely
Experience
- UpworkSenior CRM & Email Marketing StrategistDecember 2024 - Today (1 year and 6 months)Toulouse, FranceCurrent projects:Voyagou (TravelTech SaaS)Hired to develop CRM from scratch for a travel app in pre-launch phase (long decision cycle).Key achievements:— Built full CRM strategy: segmentation, lifecycle mapping, messaging framework— Designed and documented automated flows (Welcome, Onboarding, Winback)— Coordinated copywriters, designers, and email developers for delivery readiness— Created testing plan with hypotheses and KPIs per journey stageTools: Klaviyo, Notion, Figma, Miro.-------------------------Simulative (EdTech)Lead CRM strategist for an educational platform (B2C).Key achievements:— Built customer journey map and full CRM strategy from scratch— Optimized webinar & autowebinar flows (email + Telegram) → 25–35% attendance— Participated in weekly product syncs, shared ideas, presented CRM insights— Led CRM campaign planning and managed copy/design team— Ran cohort-based A/B tests to improve onboarding and retentionTools & Skills: ActiveCampaign, Telegram bots, GA, UTM tagging, Funnel analysis, A/B Testing, Briefing & review process, Team coordination, Presenting CRM performance.-------------------------Idee & Liebe (Digital Marketing Agency)CRM consultant for a nutraceutical client (DTC e-commerce).Key contributions:— Created and analyzed promo mailings → OR 25–30%, CTOR 8–12%— Proposed and tested ideas to improve engagement and conversions— Analyzed retention metrics (ARPU, CR, CLV), shared insights with client— Audited CRM and suggested automation/segmentation improvementsTools & Skills: ActiveCampaign, GA, Nifty, Reporting, A/B testing.
- Greenly | Certified B CorpCRM & Email Marketing SpecialistJune 2024 - December 2024 (6 months)Paris, FranceFrench B2B climate tech company helping businesses reduce their carbon footprint. I supported the CRM team in building and optimizing retention-focused email strategies.Key achievements:— Used A/B testing and personalization to boost engagement and retention in sustainability-driven campaigns— Developed new customer segmentation strategy to improve targeting precision— Analyzed and optimized email content/design, leading to +7% CR and +3% revenue growth— Built and launched automated flows to support retention and upsell effortsTools & Skills: Hubspot, Customer.io, Notion, Segmentation, A/B Testing, CRM analytics and reporting, Personalization, Workflow automation
- CareeristEmail & Automation StrategistJune 2023 - June 2024 (1 year)Miami, FL, USACareerist is a US-based EdTech company offering career training programs for tech roles. Led CRM automation and lifecycle marketing strategy for email and SMS channels.Key achievements:— Launched data-driven email & SMS campaigns → +10% retention— Designed and executed onboarding, re-engagement, and promo flows— Led A/B testing on subject lines, content, timing— Collaborated with SEO/content teams for webinar campaigns— Presented monthly CRM reports with actionable recommendationsTools & Skills: Expert Sender, Mattermost, Retention, SQL, Cross-functional collaboration
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Education
- Exponea Fundamentals Course Marketing Practitioner (NIMA-A) EF SET English Certificate 62/100 (C1 Advanced) English Proficiency CertificateExponea Fundamentals Course Marketing Practitioner (NIMA-A) EF SET English Certificate 62/100 (C1 Advanced) English Proficiency Certificate
- MS of MarketingUdima Universidad a Distancia de Madrid2025MS of Marketing