Description

Accomplished and results-driven professional with over 15 years of experience transforming market research into actionable insights and competitive growth strategies. Proven track record of placing insights at the core of business decisions, shaping marketing strategies, product development, communications, and advertising efforts.

Extensive experience with leading multinational companies, including Amazon, L’Oréal, Renault Financial Services, Fiat Group, and Unilever, in roles that ranged from independent contributions to managing high-performing teams.

Fluent in five languages—English, French, Italian, Spanish, and Portuguese—and skilled in navigating diverse business environments, having worked in France, the UK, Spain, Italy, and Brazil on both local and global projects. This international exposure has honed my ability to understand and adapt to varied cultural and market dynamics.

A trusted strategic partner to marketing teams and senior leadership, with a strong track record of directing complex studies, guiding decision-making, and providing actionable insights. Expertise spans communication development, brand image, landscape analysis, and consumer segmentation

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Spanish
Conversational
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Marina Abrantes Consulting
Consumer Insights Consultant
CONSULTING AND AUDITS
May 2025 - Today (1 year and 1 month)
I am a Market and Consumer Insights expert with a proven track record of uncovering actionable insights that drive strategic success and differentiation. Driven by a deep passion for understanding cultural differences and similarities as well as consumer behavior, motivations, and unmet needs, I specialize in translating these insights into unique business opportunities. I offer strategic support to Planning & Insights teams across a wide range of consumer research initiatives, helping organizations navigate the complexities of today's competitive landscape. Renowned for my collaborative approach, I empower stakeholders to champion the voice of the consumer and am recognized for crafting tailored research strategies that deliver impactful, meaningful results
Amazon Prime Video (PV) EU Marketing Team
Senior Insights Manager
April 2022 - October 2023 (1 year and 6 months)
• Lead deep-dive projects across European markets to identify consumer segments, barriers, and drivers, shaping creative development and messaging for Amazon Prime Video's communication campaigns
• Managed quantitative consumer testing mechanisms in 19 countries, influencing marketing decisions on audience targeting, messaging, and content strategy for upcoming episodes and seasons on Prime Video. Key Achievements
• Led the pilot of a new research mechanism across five European countries, testing films and series episodes earlier in their lifecycle to refine content categorization, identify target audiences, and enhance messaging effectiveness.
• Conducted a comprehensive review of all EU research mechanisms used throughout a title's lifecycle, from ideation to post-launch, with a focus on simplifying processes and redefining their strategic purpose
Amazon EU Central Advertising and Marketing Team
Senior Insights Manager
February 2016 - March 2022 (6 years and 1 month)
• Provided strategic marketing insights to shape communication planning, strategy, and execution, serving as a trusted partner for the European mass advertising team and broader Amazon Marketing organization.
• Led both qualitative and quantitative consumer research initiatives across multiple European marketplaces and coordinated regional input for global studies. This included segmentation, structural equation modeling, and the development and tracking of brand and marketing campaigns.
• Developed and delivered insights to support for expansion into new countries as required (e.g., Ireland, Turkey and Netherlands)
• Recruited, managed and developed members of staff to set up a European department