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Marina NatanovaMN

Marina Natanova

Customer Experience Strategy

€1,720/day
Antwerp, BE
15+ years

Average response time: 1 hour

About Marina

A strategy consultant in the field of Customer Experience with a background in marketing communications consulting and market research. Throughout my working experience in Russia and Belgium, I have created and implemented strategies for Customer Experience for international accounts such as Toyota, Vodafone, Mercedes, Audi, etc.
  • English

    Native or bilingual

  • Russian

    Native or bilingual

  • Dutch

    Fluent

  • German

    Basic

  • Italian

    Basic

Can work on-site
Antwerp (up to 50km)

Experience

  • FUTURELAB
    Director
    CONSULTING AND AUDITS
    January 2017 - Today (9 years and 5 months)
    Germany
    In my director's role, I actively participate in company management and business development:
    • Proposal architecture; RFPs
    • Product development
    • Training of associates and employees
    • Partnerships development As a member of the Board of Directors, oversaw the friendly takeover of Futurelab by infinit.cx group (Germany) in 2019.
  • FUTURELAB
    Head of Research
    CONSULTING AND AUDITS
    January 2013 - Today (13 years and 5 months)
    Germany
    Established the Voice of the Customer as a Service product in 2012 and organised the research team in 2013. In this position, I serve as the head of operations and business development for the research team, and key analyst on consultancy projects. Notable projects:
    • Toyota Motors Europe: VoC pilot and roll out, 50 countries
    • Lexus Europe: CX strategy and analytics, 50 countries
    • Weber Stephen EMEA: VoC as a Service
    • Dela Insurance, Belgium: VoC as a Service
    • Vodafone Global: CX programme roll-out
    • Volkswagen Poland: Customer Persona research project
    • ETEX building materials: VoC as a Service
    • Audi Global: Customer Journey Mapping and improvement, CX strategy
    • Audi Middle East: Customer Experience Strategy in Retail
  • FUTURELAB
    Associate, Partner
    CONSULTING AND AUDITS
    January 2008 - January 2017 (9 years)
    Belgium
    CX Strategy and consulting. Represented Futurelab in Russia since 2008, moved to Belgium in 2009. Became Partner in 2015 in the process of Futurelab's incorporation.

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Education

  • Primary School
    school Nr.13,
    1986
  • High School Diploma with Distinction
    School Nr 29
    1993

Skill set

Categories