Description

I’m a Fractional Operations & Strategy Partner helping early-stage and scaling tech startups build stronger operating systems, streamline execution, and accelerate growth; particularly teams that value a human-centered, values-driven approach.

My work has delivered measurable outcomes including +30% sales effectiveness, +35% productivity gains, −25% delivery costs, and +50% customer satisfaction across multi-site operations.

I partner with founders and leadership teams through fractional support, interim leadership, and project-based engagements (typically 1–3 days/week or 0–6-month missions), often stepping in during phases of growth, transition, or execution pressure.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Dutch
Basic

Workplace preferences

Remote only

Primarily works remotely

Marine Carton Freelance
Freelancer
June 2024 - Today (2 years)
Amsterdam, Netherlands
Advised on supply-chain optimisation and inventory turnover for Initial K (multi-brand retail & experiential concept), reducing lead times and improving cash flow
Designed and executed a customer-centric sales and events strategy, driving +30% in-store sales and +25% online growth, while strengthening brand positioning and community engagement
Optimised social media and content operations for a Netherlands-based retreat venue by building a structured content calendar, streamlining asset management, and improving publishing cadence
Conducted qualitative user research for a mental-health app across content, journaling, and community features; synthesised insights on therapeutic impact and behaviour change into actionable recommendations
Built a vetted, launch-ready database of North American veterinary clinics via web scraping and structured research; documented repeatable processes to accelerate go-to-market execution
Co-organised holistic retreats in the Netherlands, owning logistics and participant experience to support high-touch, values-driven programming
Strategic planning User Research AI Automation Content marketing Events
NextWave-Infinium,
Chief of Staff
TECH
October 2023 - Today (2 years and 8 months)
Amsterdam, Netherlands
Partnered with founders and leadership to drive strategic initiatives across growth, operations, and partnerships, supporting scale-up execution
Designed and implemented process improvements and operating rhythms, improving cross-functional alignment and execution speed
Built and rolled out sales enablement programs and playbooks, contributing to a +30% increase in sales effectiveness
Acted as a connective layer across teams, enabling leadership focus and operational clarity
Process Management Growth Strategy Sales funnel event manager Process facilitation
Gofetch (FuturePet),
Director of Operations
TECH
April 2021 - September 2023 (2 years and 5 months)
Vancouver, BC, Canada
Led a multi-site team of operations professionals, resulting in a 50% improvement in customer satisfaction
Developed and monitored key performance indicators (KPIs) to measure operational performance, resulting in improved decision-making
Collaborated with cross-functional teams to develop and implement process improvements, resulting in a 35% increase in productivity.
Contributed to the successful expansion of the customer base and development of key partnerships.
Process Management Operational Optimisation Process facilitation Customer Relationship Management (CRM)