Description

Experienced sports marketing leader (8+ years) driving culturally resonant storytelling and strategic partnership activation for global sports and entertainment brands. Proven success leading global go-to-market plans, managing multi million-pound budgets , and delivering high-impact campaigns leveraging digital, content, and talent assets. Passionate about football culture and innovation at the intersection of sport and lifestyle

Languages

Italian
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

2K
Sr. Marketing Manager NBA 2K
July 2023 - Today (2 years and 11 months)
London, UK
● Led EMEA & LATAM brand marketing team (4 direct reports) to deliver culture-led storytelling and global brand growth across digital and retail channels.
● Managed and optimized a £10M+ annual budget, strategically allocating funds for regional and global market activations.
● Orchestrated and enforced cross-functional collaboration to deliver multi-market activations across retail and digital channels.
● Identified and secured strategic brand partnerships that extended product storytelling and maximized brand alignment and visibility.
● Forged strategic partnerships connecting gaming, sport, and youth culture, leveraging the NBA 2K franchise as a premier digital asset
OneFootball
Sr. Brand Activation Manager
January 2022 - June 2023 (1 year and 5 months)
London, United Kingdom
● Led brand activation strategies for the Web3 department, focusing on advertising and partnership execution.
● Developed and executed multi-market go-to-market (GTM) activations for new Web3 verticals, bridging football heritage with digital innovation.
● Led global campaigns leveraging high-value player assets (Vinicius Jr., Dybala, and Mourinho), integrating creative, PR, and partnership channels to strengthen brand credibility.
● Built and maintained high-level relationships with UEFA, Serie A, and club rights holders, maximizing the value of co-branded campaigns and asset usage.
● Managed a cross-functional team (creative, strategy, and commercial) to deliver campaigns viewed by fans worldwide, overseeing agency relationships and brand budgets.
DAZN
Global Campaign Manager
September 2018 - January 2022 (3 years and 4 months)
London, UK
● Supported the Global Director of Brand in delivering brand and advertising campaigns across DAZN's markets.
● Managed global brand campaigns across UCL, Serie A, and domestic leagues, co-creating creative storytelling aligned with local fan narratives.
● Led creative briefs and developed strategic toolkits for local market implementation, defining target audience, brand positioning, and supporting rights holder co-marketing activities.
● Collaborated cross-functionally with commercial, partnership, and media teams to ensure cohesive execution and brand compliance of global campaigns across 15+ markets.