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Mario SorboMS

Mario Sorbo

Fractional C-Level | AI & Digital Strategy

€926/day
London, GB
8-15 years

Average response time: 1 hour

About Mario

I help companies and startups accelerate digital growth through AI strategy, automation, and product-driven transformation. As a fractional C-level (CAIO/CDO/COO), I lead cross-functional, multicultural teams to design and deliver high-impact projects—from early-stage roadmap to operational scaling.

I bring 10+ years of experience across Europe and Asia, launching tech-driven ventures and managing complex digital programs with Agile, data, and automation at the core. Whether it's aligning business goals with tech delivery, optimizing operations, or driving innovation, I turn complexity into actionable results. My clients rely on me to bridge vision and execution, combining strategic insight with hands-on delivery.
  • Italian

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Conversational

Can work on-site
London (up to 50km)

Experience

  • Advibes
    Founder & Managing Director
    January 2019 - Today (7 years and 5 months)
    London, UK
    Founded and currently leading Advibes, a strategic consultancy supporting companies in AI-driven digital transformation, business strategies, andsustainabletechnology. Advising C-level executives on innovation strategies, new business models, and process automation, enabling clients toachieveoperational efficiencyand measurable business growth. Leading cross-functional teams to deliver advanced digital solutions leveraging AI, Big Data, and analytics to optimize performanceand profitability. validex.news, Nifeislife
  • Nifeislife
    CEO & Senior Consultant
    January 2019 - January 2022 (3 years)
    London, UK
    nifeislife.com is the first Italian food eCommerce website in the UK. Established in 2004, it leads the market in deliveringthe best andfreshest Italianfoodspecialties all across the UK. Company Restructuring(business processes, operations, team, automationand optimisation); End-to-end IT Infrastructure - Digital Transformation (Warehouse Management System, New e-commerce, Route EngineOptimisationSoftware, MarketingAutomation). Project / Program Management, Strategicand Marketing Planning.
    Key Achievements
  • Foodscovery
    Co-Founder & Chief Digital Officer (CDO)
    January 2014 - January 2019 (5 years)
    Berlin, Germany
    Foundedandscaled Foodscovery, a leading Italian local-foodSaaS marketplace, resultinginasuccessful exit. Mainactivities: Designed business model, established processes and best practices. Securedfunding(Digital Magics, Axel Springer Plugand Play, Mediaset, Banca Intesa, international angels). Structured and managed departments (team of 15): IT, BI, CRM, Logistics, Art Direction, Marketing (SEO, SEM, Content, Partnerships). Main Partnerships: Amex, Lagostina, Slow Food, Langosteria, FIPE, BPER, Il FattoQuotidiano
    Key Achievements
    350 selected food-makers 3,500 local specialties online 5,500 Italian cities reached 12 European countries reached 150,000 registered B2C buyers 3,000 registered restaurants 60,000+ online orders

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Education

  • MSc: CLEFIN - Quantitative Finance
    Bocconi University
    2010
    MSc: CLEFIN
  • Exchange Program Sao Paulo - Economics
    - USP Faculdade de Economia e Administração
    2009
    Exchange Program

Skill set

Categories