Description

Strategic marketing leader & founder who builds and scales brands from zero to millions of users. I specialise in Go-to-Market, brand architecture, and driving hyper-growth for B2B/B2C tech & wellness. Ready to define your strategy, build your team, and deliver measurable results.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

GALLEON (AI / Data Technology)
Co-Founder
TECH
October 2024 - Today (1 year and 8 months)
London, UK
Following a successful scale-up journey at TransferGo, I was accepted into the Antler VC residency to gain a 360-degree understanding of a modern technology business. This led to building Galleon, an invaluable strategic education in product, technology, and venture capital.
Architected the go-to-market strategy for an agentic AI platform targeting the multi-billion dollar AI training and UGC data markets.
Spearheaded product development from concept to a functional MVP, defining a full suite of over 50 automated tests for data quality, brand safety, and authenticity.
Developed the investor narrative and pitch materials, presenting the business case to partners at Antler and other early-stage VCs.
Go-to-market strategy Product Market Fit Pitch
TRANSFERGO (Fintech)
Head of Marketing
TECH
July 2016 - January 2024 (7 years and 6 months)
London, UK
Directed all global marketing functions for this high-growth fintech, serving as a key member of the leadership team that navigated the company from Seed to a successful Series C scale-up.
Architected the marketing engine that scaled the business from an early stage to £50M in Annual Recurring Revenue, driving customer growth from 200k to 7M.
Acquired over 6.8 million customers while maintaining a highly efficient Customer Acquisition Cost (CAC) of under £20, achieving a 3-month payback period on marketing investment.
Expanded the company's footprint from 2 to 15 key markets across Europe, Asia, and Africa through successful go-to-market strategies.
Executed multi-channel, international campaigns, managing PR agencies across 9 countries, launching large-scale OOH activations, and scaling a brand ambassador and micro-influencer program into a key acquisition channel.
Led a full company rebrand and design system refresh, resulting in a 3x improvement in key conversion funnels.
Built a world-class, 30-person marketing department from the ground up, spanning 10 countries with 17 nationalities and achieving the highest employee retention in the business.
Full-funnel growth marketing Brand strategy Go-to-market Talent acquisition Communication strategy
WORLD CLASS (Health & Wellness)
Marketing & Growth Director
HEALTH AND WELLNESS
December 2010 - April 2016 (5 years and 4 months)
Romania
As a foundational leader, played an integral role in building the business from a single club into the undisputed market leader.
Orchestrated the brand and marketing strategy that scaled the network from 1 to 39 centres (including a 19-club acquisition) and more than doubled company turnover in three years (from €9.5M in 2014 to around €20M in 2016).
Conceived and launched the country's largest wellness awareness campaign ('Let's Go You'), which acted as a direct catalyst for accelerating the company's year-over-year growth rate from 15% to 35%.
Conceived and built the corporate sales division from the ground up, creating a B2B channel that ultimately drove 50% of the business and secured major clients like Orange, Vodafone, ING, Raiffeisen.
Scaled the successful growth playbook internationally, overseeing marketing strategy for expansion into Serbia, Croatia, and Sweden.
Leadership Development Go-to-market strategy Brand strategy Full-funnel growth marketing Communication strategy