Digital product leader - part customer experience strategist, part UX director, part commercial innovator, part technology nerd - creating engaging and profitable digital experiences by putting customer needs first.

Over 20 years experience in digital, solving real customer problems, and obsessing over the detail to transform the customer experience for brands with over 20m consumers.

Using data, user research and insight to drive evidence-led change. Testing ideas rapidly by working with a lean/agile framework and constantly experimenting and learning through MVT and A/B testing.

Working with some of the best digital agencies, and blending these skills with talented in-house digital product and UX teams to positively disrupt traditional thinking and really make a difference to the bottom line.

I like to make things better. Much better.