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Mark FairlieMF

Mark Fairlie

SEO and copywriting - telling companies' stories

€347/day
Newcastle upon Tyne, GB
8-15 years

Average response time: 1 hour

About Mark

Copywriting (especially article, product and UX copywriting) and SEO are my professional passions. I've loved language and its power to influence others since I was a boy and it's a privilege to have sustained a career of more than 5 years in getting results for customers from my ability in English.

I love SEO because it presents a dual challenge. How can you provide top-quality reference-grade content that benefits readers and converts them to customers while persuading Google algorithms that it's worthy to be ranked at the top? It took me years to learn how to do this and, thanks to my experience, I have got some amazing results for clients.

I recently learned how to use Webflow and have designed a few sites in it now for clients. What an amazing piece of technology that allows no-coders like me to come up with world-class websites and hold prices down for customers.

I love what I do and the best way of finding out whether I can add value to your business or project is to get in touch and share your ideas with me. If I'm not your guy, I'll let you know. But, if I am, I'll throw myself in fully to working with you to get the outcomes you want.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Westbourne Copy Studios Limited
    Senior Copywriter
    September 2016 - Today (9 years and 9 months)
    Whitley Bay, UK
    I have over 5 years' experience as primarily a B2B SEO copywriter specialising in blogs, articles, and web content. I master every brief I am given - I obsessively research the topics I write about for clients. My goal is two-fold: 1. Write content that ranks highly on Google even if your site doesn't have as many backlinks as you like 2. When someone finds your page, I tell a great story and sell your products and services hard. This might be the only time we see this person so we've got to do everything possible to get a reaction from them. I write the content I create for clients in Surfer SEO and Clearscope. This has produced some amazing results for clients including but not limited to: DOCUMENT SCANNING COMPANY - 14 pages rewritten in April 2020. 75 visits a month then, 2,015 now (2,780% increase) DIRECT MARKETING COMPANY - rewrote the entire site and added a blog in January 2021. 120 visits a month then, 1,350 now (1,225% increase) ACCOUNTANCY PRACTICE - rewrote the entire website and added a blog from December 2019. 57 visits a month then, 600 visits a month now (1,150% increase) Let me take a look at your current website. Using Ahrefs and other metrics tools, I'll let you know if you're targeting the right keywords. I'll also let you know how easy it would be to rank for the right keywords and do the work for you.
  • More Than Words Email & Telemarketing
    Writing Consultant
    September 2016 - December 2021 (5 years and 3 months)
    Newcastle upon Tyne, UK
    Email and telephone marketing specialists
  • Meridian Delta
    Consultant
    November 2015 - March 2016 (4 months)
    Newcastle upon Tyne, UK
    I was retained by the new management of Meridian Delta on an non-exclusive basis to assist in the following - a) integration of the company's training documents, manuals and programmes into a unified training document, manual and program, b) integration of the company's diverse product range into a unified product range, c) working with the new management on a new financial model geared for further growth and profitability, d) integration of both companies' cultures and working practices into a unified culture and working practice and, e) any other general business or activities that may be needed given my deep knowledge of the company.

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Education

  • Graduate, English Language and Linguistics
    the University of Sheffield
    1996
    Graduate, English Language and Linguistics

Skill set

Categories