Description

Hi, I'm Marloes.

I have been working in performance marketing for over 10 years. I started before "growth hacker" was a job title.

My background is different from that of most marketers. I have a Bachelor's degree in Marketing and a Master's in Business Information Management, with a focus on data science and AI. I have worked at Google, various marketing agencies, and also experienced the client side at companies such as The Body Shop. This combination means that I simultaneously understand the technology and know how campaigns need to run commercially.

My main task: tracking. It sounds boring, but without clean data, you are optimizing based on assumptions. That is why every assignment I work with starts with measurement.

The campaigns come next, where I use 'customer-centric' strategies, meaning they are focused on your end customer and their actual purchasing and search behaviour.

Languages

Dutch
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Coby Agency,
Founder
September 2025 - Today (9 months)
Spain
Founder of Coby Agency, a Performance Marketing agency that helps companies build smarter marketing strategies powered by data. We focus on creating customer-centric digital strategies and holistic data management across marketing channels.
Amsterdam Data Academy,
Teacher & Course Developer
February 2024 - Today (2 years and 4 months)
Netherlands
Developing the courses ´Web Analytics´ and ´AI for Marketeers´, which includes teaching material, assignments and video´s. Teaching the courses to professionals in group and private settings.
Risk Factor,
Data Science Associate Manager
October 2023 - Today (2 years and 8 months)
Andorra
Orchestrating Data Science business development initiatives and shaping Risk Factor's Data Science & AI strategy. Managing client communications effectively, steering a dedicated team of developers, and architecting the company's strategic approach to Data Science and AI.