Description

Chief commercial officer / General manager / Business development / Revenu growth driver/ strategic leader / Expansion into new markets and geographies/ MENA-GCC-CIS and Eastern Europe.

Influential and astute business leader, bringing a wealth of experience in accelerating revenue growth across direct - to - consumer, B2B and distributor business model. Proven strength in developing a well-rounded and extensive corporate strategy, robust financial planning, and product management. Spearheading and overseeing all functions related to sales and marketing, business development, full P&L responsibility, operations management and organizational leadership.

A trusted advisor to business owners and boards, with firsthand insights into establishing successful strategies in diverse geographies including MENA and Europe.

Languages

English
Native or bilingual
Arabic
Native or bilingual
Russian
Fluent

Workplace preferences

Can work on-site

Dubai (up to 50km)

Hikma Pharmaceuticals
General Manager
HEALTH AND WELLNESS
January 2006 - January 2008 (2 years)
Ukraine
Set up and established a representative office in Ukraine, developed and led overall operations, structured strategic partnerships and drove an effective sales & marketing strategy.
• Increased sales of over-the-counter products from 300K units per year to over 1M units per year. Reviewed pricing strategy and worked closely with advertising agency to develop TV commercial campaigns.
• Achieved $3M sales (23% profit) for vitamin products and $2.5M sales (40% profit) for cough syrups, representing a 200% increase in sales volumes compared to the previous period.
Strategic planning Revenue Management
MENA
Marketing Planning Manager
HEALTH AND WELLNESS
January 2004 - January 2006 (2 years)
Amman, Jordan
Led a team of Country Managers and Product Managers to establish marketing and growth plans for key products through the MENA region.
Hikma Pharmaceuticals,
General Manager
HEALTH AND WELLNESS
January 2012 - January 2022 (10 years)
Dubai - United Arab Emirates
Producer of over 670 high-quality generic, speciality and branded pharmaceutical products that hospitals, physicians and pharmacists need to treat their patients across North America, MENA and Europe. 32 manufacturing facilities, 7 R&D centres and 8,700+ employees worldwide.