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Masha PortianskyMP

Masha Portiansky

Design Director: Estée Lauder

€1,042/day
New York, US
15+ years

Average response time: 1 hour

About Masha

Multi-disciplinary Design Director with extensive experience designing and launching packaging for Luxury Skincare and Makeup categories. Proven ability to drive brand success through collaboration with cross-functional teams, ensuring creative vision is brought to life in global production.

Expertise in packaging design, industrial design, and CMF consistency in global execution. Extensive experience in art direction, creating in-store display systems, and maintaining highest-quality standards across print production and packaging manufacturing.

Areas of ExpertisePackaging Design | Industrial Design | Sustainable Design | Print Design | Art Direction | Creative Direction | Brand Development | Cross-functional Collaboration | Global Production Execution | CMF Consistency

  • English

    Native or bilingual

Can work on-site
New York (up to 50km)

Experience

  • ESTÉE LAUDER, INC.
    Design Director: Estée Lauder
    FASHION AND COSMETICS
    November 2016 - February 2025 (8 years and 3 months)
    New York, USA
    • Responsible for design of primary and secondary packaging for Luxury Skincare and Makeup categories from concept to global launch.
    • Executed trend research to inspire creative concepts for product form and CMF.
    • Collaborated with cross-functional teams to achieve Brand goals for each launch
    • Collaborated with Brand and supplier-side engineers to bring creative vision to scaled global production across multiple suppliers
    • Directed Industrial Designers to execute concept into 3D models
    • Worked with Model Makers to build concept prototypes
    • Maintained consistency in CMF and quality in Global production execution for each product launch
    Packaging Design Concept Development Sustainable Design Presentation Design Print Design
  • SHISEIDO AMERICAS CORPORATION
    Art Director: NARS Cosmetics
    FASHION AND COSMETICS
    April 2012 - November 2016 (4 years and 7 months)
    New York, USA
    • Developed concepts for art direction to support seasonal makeup collections
    • Directed photo shoots for stylized product photography
    • Designed primary and secondary packaging for new launches and specialty programs
    • Created display systems and brand guidelines for global retail partners
    • Traveled for on-site print production and packaging manufacturing approval
    Art Direction Creative Direction Print Design Packaging Design Concept Development
  • SUE DEVITT BEAUTY
    Design Director
    FASHION AND COSMETICS
    June 2010 - April 2012 (1 year and 10 months)
    New York, USA
    • Print, packaging, visual merchandising, and digital design
    • Directed freelance designers and copywriters
    • Re-designed brand logo and set new design standards
    Packaging Design Art Direction Graphic Design Copywriting Branding

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Education

  • BFA
    Parsons School of Design The New School
    2001
    BFA
  • Vial Assembly
    Vial Assembly

Skill set

Categories

  • Other