Matthew Loxley

With 14 years of experience as a content copywriter, I have honed my craft across both agency and freelance settings. I spent seven years working within digital marketing agencies, collaborating with diverse teams to deliver compelling, results-driven content. The latter half of my career has been dedicated to freelance and contract work, allowing me to apply my expertise across a broad spectrum of industries and clients.

I have had the privilege of working with global brands such as Google, General Electric, and Scottish Enterprise, developing content that aligns with their brand voices and strategic objectives. My skill set spans both long- and short-form content, including SEO-optimized web copy, social media content, press releases, email marketing, and multimedia content for audio and video platforms.

My experience transcends diverse sectors. With particular expertise simplifying complex or niche concepts, products or services and transforming dense or dry information into engaging, persona-driven copy, my experience has included writing finance, AI and tech-focused, not too mention a breadth of other sectors, including property and construction, tourism, education and, of course, all things digital marketing, I can effortlessly adapt TOV and messaging depending on purpose and strategy.

Adept at crafting engaging narratives, I have contributed to award-winning campaigns that have driven measurable impact. My deep understanding of digital marketing trends, audience engagement strategies, and brand positioning enables me to create content that not only informs but also inspires action. Whether it’s writing a compelling thought leadership article, a high-converting ad, or an engaging script, I bring creativity, strategy, and precision to every project.

I am available for one-off, short-term projects and contract work. If you'd like to speak to me regarding any potential projects, don't hesitate to call or email.