Description

I'm a creative strategist and culture omnivore with a global outlook.

I specialise in ‘content’ in all its forms and am a constantly curious experimenter with new technologies.

At heart, though, I’m a writer. I use this skill to underpin everything I do. This now includes Gen AI prompting, of course.

My work enhances brands, wins £multi-million briefs, makes clients confident and creative teams happy and proud.

I fix strategy problems with minimum fuss, build culture and teams and make creative work ace. I love pitching, presenting and articulating ideas but above all I love telling amazing stories that move people.

Previous clients and commissioners include:

BBC, BBC Studios, Channel 4, Defender, Virgin Media, Red Bull, Discovery, Glenfiddich, Immediate Media, BFI, WWF, Patagonia, the FA, Guinness World Records, Unilever, adidas, P&G, BMW, MINI, Jaguar Land Rover, Rolls-Royce and more.

Other jobs I have had include:

Strategist, Exec Producer, Shopkeeper, Interpreter, Nursery Assistant, Writer, Creative Director, Campsite Entertainer (really), Researcher, Editor, Examination Marker, Journalist, Solicitor Assistant, Waiter, Ghost Writer, Newspaper Boy, DJ/Promoter, Language Coach to deaf students.

Apart from the UK, I have also lived, worked and studied in Italy, Spain, France, Ecuador, Brazil and Nepal.

I think it’s this that gives my work the insight, empathy and energy it needs.

Industry field of expertise

Languages

English
Native or bilingual
Italian
Fluent
French
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

Freelance
Creative strategy director
PRESS AND MEDIA
November 2018 - Today (7 years and 7 months)
Creative strategy for production companies, brands, media networks and for some of the UK's leading creative agencies. Building creative and commercial teams, brand and brand resource development, format development, content strategy, campaigns and production. Fully booked for six years in a row. Clients include: BBH, Great State, Epoch, Boldspace, Immediate Media, BBC.
creative direction Brand content Content marketing Communication strategy Creative
Our Media
Creative strategy director
September 2024 - Today (1 year and 9 months)
Leading transformation of agency creative department and main OM brand. Leading creative department of 25 people.
Designing and affecting cultural change, agency products and services, brand proposition.
New business and pitching lead.
AI strategy and operationalisation lead.
creative direction Strategic planning
BASE Adventure Media
Director - strategy
September 2021 - September 2024 (3 years)
Part of the four-person founding team. Built the BASE brand and content strategy from scratch. Developed and led private investment and crowdfunding campaign. Built the commercial offering and team. Developed production slate of noisy and adventurous formats for broadcasters and streamers including innovative virtual production formats. Developed global talent network including A List adventurers and natural history presenters. Produced video and editorial branded content and branded entertainment for Red Bull, what3words, Defender, Subaru and various country tourist boards among others.
Content marketing creative direction Brand content Communication strategy

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MA Cinema Studies
Bristol University
MA Cinema Studies
BA
Leeds University
BA

Matthew Pink

Creative strategy director

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