About Matthias
As the Director of Growth at Beautiful Destinations, I partner with the best travel content creators and brands to deliver inspiring travel experiences for our audience.
I have a diverse background in growth, marketing, product, and analytics, working in various industries such as quick-commerce, tech, fashion, transportation, and telecom.
Some recent achievements include setting up growth and martech for Gorillas, defining the go-to-market strategy for Shares.io in Southern Europe, working at Facebook on user analytics and growth optimization for its products.
I have a master's degree in Management Science from the London School of Economics and Political Science, where I learned how to apply analytical and innovative strategies to complex problems and business goals.
I am passionate about brainstorming, collaboration, and creative problem solving. I use data and insights to drive the organization and achieve successful outcomes. I have strong communication, leadership, project management, and cross-functional skills. I enjoy working with diverse and talented teams to make a positive impact in the world.
Spanish
Native or bilingual
English
Fluent
Italian
Native or bilingual
German
Basic
Can work on-site
Berlin (up to 50km)
Experience
- Beautiful DestinationsDirector of GrowthJanuary 2023 - Today (3 years and 5 months)Serving and growing the biggest Social Travel Community (45MLN+) by partnering with the world's best travel content creators and travel brands.
- SharesGeneral Manager of Southern EuropeJanuary 2022 - January 2023 (1 year)• Defined the Go-To-Market strategy for Shares.io in Spain, Italy, and the rest of Southern Europe (SEU)• Hired local team and onboarded local agencies needed to land the product in SEU accordingly• Created pre-launch brand awareness via PR, Social Media, and Events achieving virality (3MLN+ impressions)• Aligned the global team and the company on the definition of User Activity Levels and north star KPI• Created Budget Optimisation Model to allocate marketing investment across different countries
- ariveGrowth AdvisorMay 2022 - September 2022 (4 months)Berlin, Germany• Consulting on the structure of the Arive Growth and Marketing teams. Setup of Growth OKRs for the team• Growth Models - created (1) model that divides users on order recency and first order, forecasts Revenue and Orders from Existing Customers and is used to establish New Customer targets; (2) setup a model to extrapolate the frequency and understand critical retention rates to determine users' yearly trajectory• Paid Social audit & setting up Lookalike audiences and Retargeting across multiple channels• Created 500+ Landing Pages for all brands and stores for the Arive website to drive qualified traffic• Created new CRM & in-app flows to propagate Growth via Referrals and User Virality• Created OOH measurement solution - given Full Price customers in cities targeted vs control city• Delivered the very first Segmentation of Arive customer base and identified CRM key opportunities
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Education
- Master of ManagementThe London School of Economics and Political Science (LSE)2017Master's Degree, Management Science - Decision Sciences
- Bachelor of ManagementLuiss Guido Carli University2016Bachelor's Degree, Economics & Management