Description

Do you want to start scaling your marketing activity?

Are you reaching a ceiling and you need someone to bring your growth to the next level?

I'll build a data-driven marketing structure that will allow your business to scale and reach the moon 🌝

Here's how 👇

I'll create a strategic roadmap and prioritise your marketing efforts for the next months
I'll immediately cut useless spend by pausing inefficient campaigns
I’ll improve your tracking setup to feed your Ad & Analytics platforms
I’ll build a data-driven setup that will collect and store all your important business data
I’ll create dashboards that deliver insights immediately usable for your team
I’ll optimise your campaigns so that they finally generate more clients, more revenue and spend more efficiently. Your ROAS will skyrocket!

I have 12 years of experience in Performance Marketing & Web Analytics, building data-driven marketing structure that scaled.

🏆 Google Analytics & Google Ads certified.

Expertise in:

👉 Google Ads, Meta Ads, TikTok Ads, etc

👉 Google Tag Manager Web & Server-side Tracking

👉 Google Analytics 4, Piwik Pro and Matomo

👉 Conversion tracking for Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, Outbrain, Taboola, etc.

👉 Looker Studio

Languages

French
Native or bilingual
English
Fluent
German
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km), Munich (up to 50km), Hamburg (up to 50km), Dortmund (up to 50km), Cologne (up to 50km)

Track and Grow
Founder
DIGITAL AND IT
January 2023 - Today (3 years and 5 months)
Berlin, Germany
=> https://www.track-and-grow.com/ You're a start-up and want to unlock your growth? Don't make the same mistake as many other startups! Make sure your Tracking & Web Analytics setup is in place before starting your performance marketing campaigns.
🔎 Audit of your Analytics & Marketing Tracking infrastructure
⚙ Setup of a data-driven Marketing infrastructure
🚀Audit and recommendations for your Performance Marketing campaigns
Google Tag Manager Google Analytics BigQuery Looker Studio
EIGENSONNE
Head of Performance Marketing
ENERGY AND UTILITIES
March 2020 - December 2022 (2 years and 10 months)
Berlin, Germany
🚀 Demand Generation:
Responsible for all strategical and operative paid marketing channels (paid search, paid social, native ads, affiliate): 300K+€ monthly budget
Development and implementation of a SEO strategy
Set up email nurturing concept for upper-funnel lead acquisition
Optimise and test landing pages and registration wizard

💡 Marketing Operations:
Development of CRM's team and expertise within the value chain
Create and drive implementation of new business metrics (ML, MQL, SL and SQL)
Synchronisation lead steering with all value chain departments

📈 Marketing Intelligence:
Conceptualise marketing dashboards and improve MarTech and data activation stack (offsite tracking events, custom conversion values with tROAS, scripts)
Lead Marketing Intelligence initiatives
Owner of Google Analytics and Google Tag Manager
Setup of Google Analytics 4

🎯 Strategy:
Creation of a marketing roadmap
Build up the marketing team from 1 to 16 members adding complementary marketing expertise (branding, partnerships, CRM, SEO)
bonify
Performance Marketing Manager
BANKING AND INSURANCE
February 2018 - February 2020 (2 years)
Berlin, Germany
Responsible for all User Acquisition Marketing activities: 200K+€ monthly budget
Creating, executing, analysing and optimising all campaigns on the following plattforms: Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, Apple Search Ads, App Networks, Native Advertising, Affiliate Networks, Retargeting Networks.
Building and optimising Landing Pages
Setting up Google Tag Manager
Google Ads Facebook Ads Bing Ads UAC Apple Search Ads Native Advertising Affiliate Marketing Google Tag Manager Google Analytics