Description

Growth Product Manager specialising in MarTech, AdTech, and Performance Marketing across B2C marketplaces, travel, and B2B SaaS. Built and scaled customer engagement platforms, retention tools, and programmatic advertising channels that generated €2M+ incremental revenue. Owned product roadmaps across multi-market contexts (EMEA, APAC, US) with deep expertise in customer acquisition cost (CAC), lifetime value (LTV), funnel optimisation, cohort retention, attribution, incrementality, and conversion rate optimisation (CRO). Delivered high-impact products through cross-functional leadership and data-driven experimentation in fast-paced, distributed environments.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Native or bilingual
Spanish
Conversational
French
Basic
German
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

NYMAF Academy
Art Director
EDUCATION AND E-LEARNING
September 2025 - Today (9 months)
Barcelona, Spain
• ● Produce social media advertising content end-to-end using a GenAI-driven pipeline: AI image generation, AI video animation, Topaz Video AI upscaling, and DaVinci Resolve colour grading and final editing.
• ● Apply emerging 3D techniques including Gaussian splatting and Google Earth model extraction to generate new-angle footage of real-world architectural landmarks, retextured with generative inpainting and animated with generative video models.
• ● Produce and post-produce course video series (5 videos and counting) with professional colour grading, audio balancing, and editing for online education delivery.
• ● Create all motion graphics, intros, and animation assets via generative AI tooling.
Video production Video editing Advertising Brand content artificial intelligence
EcoVadis
Product Manager (L3) - Pricing & Billing
ENVIRONMENTAL
September 2024 - August 2025 (11 months)
Barcelona, Spain
(Internal role "Senior Product Development Associate"
• ● Led US legal-entity rollout across billing and invoicing systems, closing compliance gaps and averting $1M+ in potential regulatory fines.
• ● Scoped and validated cross-sell MVP with design and stakeholders, defining scalable ESG SaaS product features aligned to commercial priorities.
• ● Improved delivery predictability by establishing Agile practices for a newly formed development team and facilitating all Scrum ceremonies.
• ● Coordinated stakeholders across Sales, Finance, Growth, Marketing, Brand, Backend, Frontend, and Design to deliver cross-functional outcomes.
• ● Worked within enterprise governance and compliance constraints, managing product delivery across legal entities and technical functions.
• ● Environment: Salesforce, NetSuite, microservices architecture, with privacy and PII safeguards embedded throughout.
• ● Built internal AI-powered tools for workflow automation and project intelligence, adopted by colleagues to accelerate delivery cycles.
Product management Agile method AI Automation SAAS
MarTech, Groupon
Senior Product Manager
E-COMMERCE
September 2021 - November 2023 (2 years and 2 months)
Amsterdam, Netherlands
• ● Owned MarTech product vision and roadmap across 4 global engineering squads operating in 3 time zones, delivering retention and re-engagement capabilities.
• ● Built customer engagement tools and promotional mechanics generating approximately €2M in incremental revenue.
• ● Rebuilt affiliate marketing stack, increasing active partners by ~10% and affiliate-driven new customer acquisition by ~5%.
• ● Drove experimentation and measurement frameworks in partnership with marketing, data science, engineering, and design teams.
• ● Coordinated multi-market rollouts across EMEA and APAC, aligning technical delivery with compliance, data governance, and organisational constraints.
• ● Maintained tight backlog ownership and prioritisation while managing commercial stakeholder expectations and cross-functional dependencies.
Product management Product Development Marketing Agile method Scrum