You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
Matt KayMK

Matt Kay

Sales Director & GTM Consultant

€347/day
Manchester, GB
8-15 years
Sales Strategy
Business development
Start-up
Coaching
Go-to-Market (GTM) Strategy

Average response time: 1 hour

About Matt

Making Sales Repeatable for startups and scaleups when Sales strategies don't keep up with company growth, across UK & Ireland.


5+ years leading & coaching teams in scale ups with sole GTM strategy & board reporting responsibilities.

15+ years selling complex SaaS & Financial Services products across EMEA. Founding UK Sales team member at a SaaS unicorn (SafetyCulture).



Passionate about creating effective GTM Strategies whilst implementing flexible Sales methodologies that are relevant at every stage from Discovery to Onboarding - and make sense to customers, in their own words.
Software Publishing
Digital and IT Services
IoT (Internet of Things)

  • English

    Native or bilingual

Can work on-site
Manchester (up to 50km)

Experience

  • Growth Spark Ltd
    Fractional Sales Leader & GTM Consultant
    TECH
    April 2025 - Today (1 year and 2 months)
    Manchester, United Kingdom
    • Fractional sales leader & GTM consultant for Startups & Scaleups across UK

    • Revamped GTM strategy for checklisting app, 3x sales within 4 months
    • Launched Medtech business into UK market & signed key strategic deals and partnerships with 3rd party resellers
    • Ran end to end recruitment process of Sales Leader for fast growing e-commerce business
    • Advisory position for Insurtech through successful fundraising process
    • CRM revamp project for fast-growing adtech scaleup

    • Key deliverables: outbound GTM strategy creation, playbook creation, coaching, CRM optimisation, sales infrastructure restructuring & AI integration
    GTM Strategy Coaching Commercial strategy Business development
  • Snigel
    Head of Sales - AdTech Scaleup
    April 2023 - August 2024 (1 year and 4 months)
    • Owned Snigel GTM and Onboarding strategy, reporting directly to CEO and Board
    • Developed and executed new sales strategy and launched into 5x new countries - ensuring this strategy was repeatable & scalable to allow team collaboration and reduce AE ramp time by 50%
    • Grew team from 3 to 10 within 9 months - directly managed 7x AEs, 1x SalesOps & 2x SDRs across 5 countries & 3 time zones
    • Coached and upskilled sales team from being a transactional, inbound focussed team to a consultative and outbound driven team capable of selling to both SME & Corporate clients -
    increasing average sales value by 30% within 6 months
    • Achieved 128% of team sales target for FY23, including 100% of team hitting 100% of quota, reaching €2.3m New Business ARR v €1.75m target
    • Achieved 350% of personal sales target for FY23
    • Achieved 183% sales growth from FY22 to FY23
    • Achieved 275% growth from H1FY23 to H1FY24 & on target to reach growth of 300% across full FY24, reaching €6.85m New Business ARR
    • Close collaboration with Marketing to revamp all company collateral, translate to 4 new languages, relaunch company website and develop new key messaging and value prop
    • Reduced customer churn within first 6 months of signing from 25% to below 5% through improving sales & onboarding processes
    • Worked directly with HR Leader to launch Snigel's first Company Values & drive a closer, more enjoyable company culture that had previously been lacking with remote working
    • Owned successful expansion of CRM rollout across Sales, Marketing & Success teams, launching into 2 new teams and revamping use within Sales team
    GTM Strategy Sales Strategy Coaching Commercial strategy Onboarding
  • Shepherd
    Head of Sales & Account Management
    May 2021 - April 2023 (1 year and 11 months)
    • Senior Leadership Team within AI powered SaaS Startup with full responsibility for company Sales, Account Management, Marketing, Product Strategy & Culture
    • 3x ARR within 12 months & 6x ARR (to £1.5m) from FY 21-22 to FY 22-23 - resulting in sale of the business to key client
    • Weekly reporting of forecasts & team metrics to CEO & Board
    • Managed expansion of a Key Account from £85k (2 sites) to £410k (9 sites)
    • Direct management of 5 across Sales & Success – 3x AE, 1x BD & 1x CSM – hired & coached the team on sales and account management process, value propositions and strategy
    • Temporary leadership of business through unexpected departure of CEO, ensuring continuous delivery of product to clients, contractors and partners
    • Built & delivered fundraising decks with CEO, securing £250k follow-on investment
    • Created and implemented new GTM strategy with corresponding playbook to better reflect Product features, Pricing, Ideal Customer Profile & Market fit
    • Redeveloped product roadmap from customer feedback, industry research & GTM strategy
    • Full accountability and management of business critical downtime events – including IoT failure, Software Hack & temporary data loss - to root cause analyses and full resolution
    • Combined with HR & Operations leaders to drive an inclusive, collaborative culture to a remote team of 15 across two countries and time zones
    GTM Strategy Sales Strategy Account Management Business development Commercial strategy
Check out Matt's experience

Recommendations

Be the first to recommend Matt

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • BA
    University of Leeds
    2010
    BA

Skill set

Onboarding
Customer Segmentation and Analysis

Categories