Matt Woodman

I lead the Paid Social team for the agency, where we work across a number of clients and verticals, including Entertainment (Disney, Paramount, Dreamworks), Pharmaceuticals (Amgen, Blueprint Medicines, Alnylam), and our newly acquired gaming client IO Interactive.

I worked primarily across their property development clients, such as Redrow, Taylor Wimpey and CALA, focussing on a range of goals depending on the lifecycle stage of the development. For example with developments that weren't currently open for sale. we'd drive Leads for users who may be interested further down the line, running with videos and image carousels to showcase the various houses due to be available. For newly opened developments we'd encourage users to sign up for events on META that were tied to open house viewings, giving us potential footfall numbers etc.

I was a manager within the Paid Social team at OMD UK, working across a number of high profile clients, including Disney and Channel 4. I'm involved in the both the strategy and implementation of campaign s for my clients, utilising a range of social platforms such as Facebook, Instagram, Snapchat etc.