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Maurice HelmboldMH

Maurice Helmbold

Sales Enablement Consultant Sales Consultant CRM

€600/day
München, DE
3-7 years

Average response time: 2 hours

About Maurice

Sales Enablement & CRM Strategy Consultant helping B2B SaaS companies optimize sales performance, streamline CRM processes, and drive scalable revenue growth through process design, enablement frameworks, and data-driven consulting.



As a Sales Enablement Consultant and Sales Consultant (CRM Focus), I help B2B SaaS and technology companies align their sales processes, CRM systems, and enablement programs to drive predictable revenue growth. My work bridges the gap between strategy, process, and execution — ensuring your teams sell smarter, faster, and more effectively.

I design and implement Sales Enablement frameworks that empower teams with the right structure, content, and tools to close deals efficiently. This includes defining enablement roadmaps, optimizing onboarding, and building repeatable playbooks for prospecting, discovery, and deal management.

With a strong CRM Strategy background, I support companies in evaluating, implementing, and optimizing their CRM stack for better adoption, visibility, and forecasting accuracy. The focus is always on business value — improving conversion rates, shortening sales cycles, and aligning sales and marketing around measurable KPIs.

I also work as an interim Sales Consultant for startups and scale-ups, leading sales audits, defining pipeline stages, and building automated processes that scale with growth. My consulting approach combines sales methodology (MEDDICC, SPIN, Challenger) with CRM-driven insights to ensure every process supports your go-to-market goals.

If you’re looking for a Sales Enablement Consultant / Sales Consultant (CRM Focus) who connects strategic design with operational excellence, let’s talk. Together, we’ll transform your sales organization into a data-driven, high-performance system that consistently hits targets and scales sustainably.
  • German

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Personio
    Account Executive - Medium Sized Enterprises
    SOFTWARE PUBLISHING
    June 2024 - Today (2 years)
    München, Germany
    Responsible for driving new MRR growth across medium-sized enterprises (50–200 employees) in Germany, with a focus on scalable B2B SaaS sales models and CRM-driven enablement processes.
    Implemented a data-driven lead and opportunity management framework using machine-learning-based prioritization models to forecast deal probability and optimize pipeline efficiency.
    Designed automated, personalized customer communication workflows leveraging NLP-based tools to create context-relevant email templates, chatbot interactions, and sales enablement sequences that increased engagement and conversion rates.
    Developed strategic frameworks for the Book of Business to accelerate pipeline generation and improve CRM data consistency, ensuring measurable ROI for Sales and Marketing alignment.
    Led discovery sessions with potential clients to qualify needs, improve traceability of key buying criteria, and identify sales triggers through MEDDICC methodology and KPI dashboards.
    Collaborated cross-functionally with SDRs, Solution Engineers, Legal, Marketing, and Partnerships to ensure frictionless handovers and customer lifecycle continuity.
    Supported decision-makers throughout the buying process by evaluating criteria, defining success metrics, and co-developing business cases based on CRM insights and revenue forecasts.
    Maintained CRM data integrity, created forecasting models, and contributed to data-driven decision-making across the entire sales funnel, aligning with sales enablement and process optimization best practices.
    Combined analytical precision with consultative sales methods to strengthen predictability, shorten cycles, and scale sustainable revenue operations.

    Skills developed:
    Sales enablement
    Sales consulting

    CRM strategy

    Process optimization

    Business development

    Revenue operations

    MEDDICC

    Go-to-market strategy

    CRM implementation

    B2B SaaS consulting


    Sales enablement Sales consulting CRM Strategy Process Optimization Business development
  • Masterplan (SaaS)
    Account Executive DACH
    SOFTWARE PUBLISHING
    September 2023 - June 2024 (9 months)
    Düsseldorf, Germany
    Responsible for new business acquisition for a SaaS platform in the corporate learning sector, driving end-to-end sales cycles from first contact to contract signature in the enterprise segment.
    Built and managed long-term customer relationships and stakeholder networks while leading the complete sales process, from lead qualification and discovery to proposal and closing.
    Conducted autonomous contract negotiations with enterprise clients in close collaboration with the Legal department, ensuring compliance, value alignment, and mutually beneficial terms.
    Worked closely with the Sales Development Team to refine qualification criteria, improve handover quality, and implement structured sales enablement workflows for smoother pipeline progression.
    Delivered online product demos and on-site presentations to C-level stakeholders, using consultative selling techniques to uncover needs, demonstrate ROI, and accelerate decision-making.
    Created tailored proposals and business cases aligned with client objectives and corporate learning strategies, translating customer requirements into scalable SaaS solutions.
    Represented the company at trade fairs and marketing events, strengthening brand visibility and generating new qualified leads through consultative engagement and CRM-driven follow-up actions.
    Contributed to process optimization by standardizing sales documentation, CRM data quality, and performance tracking across the funnel, ensuring transparency and predictable pipeline metrics.
    Combined sales consulting, enablement, and CRM strategy to drive consistent revenue growth, shorten sales cycles, and establish a repeatable enterprise acquisition model for sustainable scaling.

    Skills developed:
    Sales enablement
    Sales consulting

    CRM strategy

    Business development

    Sales process optimization

    Enterprise sales

    SaaS sales

    Negotiation

    Stakeholder management

    Sales funnel

    Sales enablement Sales consulting CRM Strategy Business development Sales Process Optimization
  • Amazon
    Account Executive, Advertising
    E-COMMERCE
    April 2022 - September 2023 (1 year and 5 months)
    München, Germany
    Developed pan-European advertising and go-to-market strategies for enterprise and mid-market companies, focusing on scalable annual recurring revenue growth.
    Built and expanded customer relationships with leading retail brands and media agencies, managing complex sales cycles from lead generation to account expansion.
    Increased revenue from existing advertisers through data-driven performance reviews and strategic account development, while identifying new commercial opportunities across industries.
    Collaborated cross-functionally with Account Management, Retail, and Marketplace teams to align campaign objectives, optimize customer success processes, and strengthen sales enablement workflows.
    Demonstrated a deep understanding of the e-commerce and digital advertising landscape, including competitor analysis, product positioning, and pricing strategies for omnichannel retailers.
    Implemented CRM-based sales processes in Salesforce to track pipeline progress, measure quota attainment, and forecast revenue, ensuring transparency and accountability across teams.
    Designed sales playbooks and consultative selling frameworks to enhance collaboration between sales, marketing, and account management, improving retention and upsell performance.
    Supported strategic business development initiatives by mapping target markets, defining ICPs, and integrating CRM data insights into sales enablement programs and customer engagement strategies.
    Combined CRM strategy, process optimization, and sales consulting methods to increase deal predictability, accelerate cycle times, and build repeatable growth structures in a competitive B2B environment.

    Skills developed:
    Sales enablement
    Sales consulting

    CRM strategy

    Business development

    Process optimization

    E-commerce

    Salesforce

    Account management

    Advertising strategy

    Go-to-market strategy


    Sales enablement Sales consulting CRM Strategy Business development Process Optimization

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Education

  • Master of Science (M.Sc.)
    Fachhochschule Darmstadt
    2018
    Master of Science (M.Sc.) - BWL, Schwerpunkt: Controlling, Wirtschaftsprüfung, Steuern
  • Bachelor of Arts (B.A.)
    Hochschule Fresenius
    2014
    Bachelor of Arts (B.A.) - BWL, Schwerpunkt: International Management & Marketing Management

Certifications

  • BWL with Excel
    Hochschule Darmstadt
    2016
    BWL with Excel

Skill set

Categories