Mayank Pandey

Responsible for the data, systems & processes behind our commercial operations.

•Ownership of sales and marketing tech.

•Building and improving processes across the commercial functions.

•Management of customer & prospect data.

•Reporting on all aspects of the customer life cycle.

•Ownership of CRM (Salesforce) and Marketing Automation (Pardot) data across the Subscription, Consulting and Events business.

•Support with developing and executing marketing campaigns through relevant data selection and research.

•Setting up data standards to manage data hygiene in the CRM.

•Train internal stakeholders on how to use and maintain CRM.

•Working Sales leaders to design commission plans that are in line with the business objectives.

•Working with relevant stakeholders to identify reporting requirements.

•Manage and resolve general Salesforce and Pardot queries from the business.

Strategic Development Developing & implementing an effective data strategy Identifying skills and processes in data which are in line with Hanson Wade's long term objectives Ensure that our current systems and processes comply with Data Protection and Privacy legislation and best practice Process Development Identify & implement changes/new processes for the use of data across all functions Define processes for sales team to use CRM (Salesforce) & Marketing Automation Platform (Pardot/ Eloqua) in the most effective and efficient method Design and define processes to ensure that all business users can use and access relevant data in a consistent manner Insight & Analytics Support better decision making by undertaking detailed data analysis and creating visualisations that communicate business insight and incorporate new data sources Maintenance and management of customer and prospect database so its useable for reporting and analysis purposes Work with various stakeholders in the business to ask and answer key business questions using data Management Line management responsibly of analyst, set and review objectives, hold regular 1-2-1 's and quarterly reviews Identify training and development needs for team and provide management support as and when needed Manage relations with external data suppliers and consultants