Description

I’m a former Meta Ads Specialist and Media Buyer with a decade of experience in the digital advertising space. I help consumer brands fix underperforming Meta ad accounts and turn scattered campaigns into clear, efficient systems. Having worked directly with Meta, I bring insider knowledge of the platform's best practices, algorithms, and unique policies.

Soy ex Especialista en Meta Ads y Media Buyer con una década de experiencia en el sector de la publicidad digital. Ayudo a marcas de consumo a corregir cuentas de Meta Ads con bajo rendimiento y a transformar campañas dispersas en sistemas claros y eficientes. Habiendo trabajado directamente con Meta, aporto conocimiento interno sobre las mejores prácticas de la plataforma, sus algoritmos y sus políticas específicas.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

a4 Advertising
Senior Programmatic Buyer
August 2019 - March 2025 (5 years and 7 months)
New York, NY, USA
• ● Held key leadership roles on all 3 central lines of business within Altice Marketing- B2C, B2B, and Altice Mobile
• ● Sole Buyer on a4 advertising account – running across Facebook, IG, LinkedIn, Google Ads
• ● Works closely with internal and external key stakeholders to meet and exceed KPIs, maximize ROAS and drive lower funnel conversions
• ● Manages complex client relationships
• ● Digital Strategy, media planning and execution on all ad campaigns
• ● Oversaw multi-million-dollar quarterly budgets, working with new third-party agencies to enhance business and promote new products
• ● Omni channel expertise – Digital, OTT, Linear etc.
• ● Directly drove ad revenue and success on Lead Generation and Brand Awareness campaigns for the a4 Advertising branch, resulting in higher quarterly budgets over time
a4 Advertising
Programmatic Buyer
March 2018 - August 2019 (1 year and 5 months)
New York, NY, USA
• ● Trafficking/optimizing/monitoring hundreds of data-driven campaigns across major platforms
• ● Provided reporting, analysis, support, and feedback to clients daily
• ● Experience in social (Facebook/Instagram/LinkedIn) advertising campaigns
Audience Partners
Associate Digital Strategist
March 2016 - March 2018 (2 years)
Toronto, ON, Canada
• ● Audience Partners is the leading provider of data-fueled, audience-based addressable advertising solutions that span 4-screens: desktop, mobile, tablet & TV.
• ● As Ad-Ops specialist, provided invaluable client feedback in relation to planning of their media campaigns
• ● Worked with partners across Time Warner, Cox Media and more
• ● AP has a history of firsts due to an acute and consistent focus on the intersection of advertising and technology.
• ● Using proprietary technology that enables deterministic digital targeting across 4-screens
• ● Consistently providing innovative advertising solutions for its customers & partners.