Medhi Benmamar

Led the end-to-end brand positioning program for REV’IT!, steering research, strategy, and creative development. Defined the future brand narrative, core insight, archetypal positioning, and strategic territories, aligning leadership around a unified direction and enabling a consumer-led brand transformation.

Managed project plan (10w + 6w + 6w) including workshops, milestones, and corrections. Coordinate across agency (strategy/creative), Research, and client teams.

Track deliverables, budgets, and correction rounds.

Prepare agendas, capture meeting notes, and ensure decisions are documented and actioned.

Serve as single point of contact for REV'IT! stakeholders on timing and logistics.

Oversee delivery of final outputs: Brand House recap, Identity Guidelines, Brand Film & stills.

• Member of Global Football Marketing leadership, leading IMC project management and operational simplification across Teamwear, Licensed, and Footwear categories.

• Directed end-to-end integrated marketing campaigns (digital, social, retail, experiential) ensuring message alignment and cross-functional collaboration across 10+ markets.

• Drove process efficiency and content standardization by introducing Asana-based IMC workflows, improving delivery time by >60%.

• Led the FIFA World Cup 2026 IMC program, integrating the new brand direction across all 360° consumer touchpoints, achieving full creative alignment across global and regional teams.

• Oversaw agency scopes and production budgets (€2M+), ensuring campaigns delivered on-brand and within budget.

• Unified global brand narrative under Sound Mind, Sound Body purpose, linking performance and lifestyle storytelling through integrated campaigns.

• Developed GTM frameworks connecting brand strategy with product innovation; rolled out six synchronized IMC seasonal plans across categories and regions, improving global alignment and partner confidence.

• Directed global campaign development and creative production, including the Paris 2024 Olympics campaign (+27% brand preference uplift, 95% SOV on mental well-being).

• Led cross-channel activation playbooks for global events (Paris Marathon, Roland-Garros, Sydney Marathon), ensuring synergy between digital, retail, and experiential channels.

• Partnered with media, digital, and membership teams to build KPI dashboards and measure campaign effectiveness across paid, owned, and earned media.

• Managed $10M+ annual budget and global agency scopes, ensuring creative excellence and marketing and content innovation (Gen-AI & 3D content capture).

• Built high-performing global marketing teams across U.S., EMEA, and Japan.