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Megan Lily

Digital Marketing & Social Media Specialist
  • Suggested rate
    €302 / day
  • Experience3-7 years
  • Response rate100%
  • Response time2 hours
The project will begin once you accept Megan's quote.
Location and workplace preferences
Location
Birmingham, England, United Kingdom
Remote only
Primarily works remotely
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Skill set (21)
Megan in a few words
During my childhood, I experienced the boom of online platforms including social media and as a result, I have always been a tech-savvy Gen Z that is fascinated by how powerful digital marketing can be for organisations.

I have a first-class degree and over 5 years of experience working in Marketing, Digital Marketing and Events Management across a variety of industries, for both B2C and B2B companies. I have acquired a broad skillset but specialise in social media management and content curation.

I joined the Chartered Institute of Marketing in 2022 and was awarded the title 'ACIM' when I became a dedicated studying member. I have recently completed the Marketing and Brand Strategy course and continue to participate in any new learning opportunities that I can.
Experience
  • Advanced
    Digital Marketing Executive
    TECH
    March 2023 - Today (1 year and 12 months)
    Birmingham, England, United Kingdom
    • Research and develop new marketing and social media initiatives to enhance overall digital strategy for the legal division

    • Manage all digital channels and online presence including website CMS, SEO, PPC and social media

    • Execute all digital organic and paid ad campaigns (for UK, USA and CA) and manage digital budget spend

    • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

    • Responsible for planning and delivering the digital marketing plan

    • Daily use of extensive marketing tools such as Adobe, Microsoft, CMS, SalesForce, Marketo, Sprout Social, LinkedIn Campaign Manager, SEMRush, Google Analytics, Google Ads, Google Keyword Planner, Looker Studio

    • Contributing to AOB including the wider strategies and research
    Social media LinkedIn Marketing LinkedIn Paid Social Media Advertising Sprout Social Canva Google Ads Community management
  • Smart Buildings and Sustainability Leaders Forum
    Event Management and Coordination
    TECH
    January 2022 - March 2023 (1 year and 2 months)
    Birmingham, England, United Kingdom
    • Responsible for every aspect of event planning and launch as well as managing event budget and spend

    • Liaising with venues to find suitable space that aligned with our vision and budget

    • Working alongside the Chair of the event to coordinate an itinerary and secure speakers from industry-leading tech giants

    • Securing sponsors and exhibitors for the event and developing bespoke packages

    • Securing comprehensive media partnerships that aligned with our marketing plan

    • Manage brand and online presence, including website development and social media

    • Working alongside graphic designers to produce campaign materials for social media, PR and website

    • Working with agencies where required for event stand and printing requirements
    Event management Event manager Event planner Event coordination Digital strategy Branding Brand content
  • Integrated System Technologies
    Marketing Executive
    TECH
    January 2022 - March 2023 (1 year and 2 months)
    Lichfield, England, United Kingdom
    • Researching and developing the marketing and social media strategies for the company and sub-brands

    • Managing the brand portfolio and their online presence, including website and social media management

    • Managing the company's budget and spend throughout the year for all marketing activities

    • Planning, executing and managing all campaigns and marketing initiatives and reporting on results

    • Working closely with stakeholders such as employees, customers and media partners to contribute to the overall content strategy

    • Daily use of the Adobe Creative Cloud, Microsoft, Hootsuite, SendinBlue and working with agencies where required
    Branding Brand content Social media Social media management Brand development
Recommendations
Education
  • Business and Promotion (Marketing)
    Birmingham City University
    2020
    Grade: 1:1 Activities and societies: BCU Blog Writer Dissertation title 'Marketing to the Conscious Consumer' • International Business Context • Trends Forecasting • Visual Merchandising • Marketing and PR • Events Management • International Retailing • Work Placement • Dissertation • Independent Final Project
  • A-Level
    Dudley Sixth
    2017
    English Language (A), Media (B), Communication and Culture (B), Law (C)