- AdvancedDigital Marketing ExecutiveTECHMarch 2023 - Today (1 year and 12 months)Birmingham, England, United Kingdom• Research and develop new marketing and social media initiatives to enhance overall digital strategy for the legal division• Manage all digital channels and online presence including website CMS, SEO, PPC and social media• Execute all digital organic and paid ad campaigns (for UK, USA and CA) and manage digital budget spend• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)• Responsible for planning and delivering the digital marketing plan• Daily use of extensive marketing tools such as Adobe, Microsoft, CMS, SalesForce, Marketo, Sprout Social, LinkedIn Campaign Manager, SEMRush, Google Analytics, Google Ads, Google Keyword Planner, Looker Studio• Contributing to AOB including the wider strategies and research
- Smart Buildings and Sustainability Leaders ForumEvent Management and CoordinationTECHJanuary 2022 - March 2023 (1 year and 2 months)Birmingham, England, United Kingdom• Responsible for every aspect of event planning and launch as well as managing event budget and spend• Liaising with venues to find suitable space that aligned with our vision and budget• Working alongside the Chair of the event to coordinate an itinerary and secure speakers from industry-leading tech giants• Securing sponsors and exhibitors for the event and developing bespoke packages• Securing comprehensive media partnerships that aligned with our marketing plan• Manage brand and online presence, including website development and social media• Working alongside graphic designers to produce campaign materials for social media, PR and website• Working with agencies where required for event stand and printing requirements
- Integrated System TechnologiesMarketing ExecutiveTECHJanuary 2022 - March 2023 (1 year and 2 months)Lichfield, England, United Kingdom• Researching and developing the marketing and social media strategies for the company and sub-brands• Managing the brand portfolio and their online presence, including website and social media management• Managing the company's budget and spend throughout the year for all marketing activities• Planning, executing and managing all campaigns and marketing initiatives and reporting on results• Working closely with stakeholders such as employees, customers and media partners to contribute to the overall content strategy• Daily use of the Adobe Creative Cloud, Microsoft, Hootsuite, SendinBlue and working with agencies where required
- Business and Promotion (Marketing)Birmingham City University2020Grade: 1:1 Activities and societies: BCU Blog Writer Dissertation title 'Marketing to the Conscious Consumer' • International Business Context • Trends Forecasting • Visual Merchandising • Marketing and PR • Events Management • International Retailing • Work Placement • Dissertation • Independent Final Project
- A-LevelDudley Sixth2017English Language (A), Media (B), Communication and Culture (B), Law (C)