Description

Senior brand leader with 12+ years experience building distinctive, culturally relevant consumer brands. Proven track record of defining brand positioning, setting creative direction, and leading cross-functional teams to deliver long-term brand growth alongside commercial impact. Experienced in owning brand strategy end-to-end, including narrative and creative platforms through to campaigns, partnerships, and earned media.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Lincoln (up to 50km)

Paired
Senior Brand Manager/ Interim Head of Brand
TECH
March 2025 - October 2025 (7 months)
Lincoln, United Kingdom
Owned brand strategy and creative direction for Paired, defining the brand's positioning in a new consumer category. Led a cross-functional brand team of four, setting the creative bar and ensuring consistency across campaigns, content, social, partnerships, and PR.
Led major brand platforms including Dirty Dishes, a physical art exhibition exploring modern relationships (1M+ organic impressions), and Couplish, a branded couples "translator" product that achieved viral reach (1.5M+ organic impressions) and secured national press including the Daily Mail. These initiatives strengthened cultural relevance while driving brand awareness.
Established a framework for strategic brand partnerships and experiential activations, positioning Paired for long-term growth. Led organic social strategy as a brand channel, growing monthly organic impressions from ~400k to 3M within six months.
Acted as the senior brand voice internally, partnering closely with leadership to align brand ambition with commercial goals and future expansion.
Product Launch Strategy Social media Brand content Partnerships Content marketing
Audible,
Brand & Content Marketing Manager
PUBLISHING
January 2022 - March 2025 (3 years and 2 months)
London, UK
Led the creative development of 360° content marketing campaigns across UK and international markets, shaping how Audible's brand showed up culturally across genres and audiences. Owned campaign narratives from concept through to execution, balancing global brand strategy with local relevance.
Directed creative shoots and talent-led content, working closely with high-profile authors, performers, and global IP owners alongside external creative agencies. Partnered cross-functionally with brand, social, PR, and regional marketing teams to deliver high-impact launches at scale.
Content marketing Social media Project Management Campaign Management
Audible,
Social Campaign Manager
August 2019 - December 2021 (2 years and 4 months)
London, UK
Led UK Brand Social, responsible for the social campaigns of our top tier audiobook and podcast releases. Under my management, Audible saw a 26% growth in follower base and highest ever organic social reach/engagement.