About Mélanie
French
Native or bilingual
English
Fluent
Experience
- ManoManoSenior UX / UI DesignerDecember 2022 - Today (3 years and 6 months)Paris, FranceScope: B2C & B2B platforms - Purchase Funnel, Account• Frame and solve problems weaving together experiences that take the user needs, business goals and technology into account• Leverage what we learn from our user researches and turn those insights into best-in-class user experiences• Drive own product discovery to understand users pain points by collecting users' feedbacks (qualitative research) and putting it together with datas• Distill ideas, clearly communicate and articulate the "why" of design decisions• Inspire and align the team around user experience by developing user flows and interfaces informed by user interactions and product requirements• Work closely with the Features Teams: Product Managers, engineers, Business Owners to get buy-in and alignment on design recommendations• Spread a user-centric mindset through impactful design methodologies and regular sessions with users.• Collaborate with designers and developers to maintain design consistency across our product ecosystem
- UBISOFTSubscription User Experience ManagerJuly 2020 - December 2022 (2 years and 5 months)Bd Périphérique, Paris, France• Lead a design team of 3 designers, managing multiple projects from start to finish, with overall responsibility for the delivery of subscription initiatives• Build and develop a high quality team, coaching delegating effectively.• Be a design facilitator, building strong relationships within cross functional teams, product, marketing, brand and more.• Optimize users journeys through: Web Store, Desktop, mobile, Ubisoft Connect PC launcher• Define and prioritize functional needs to improve the usability and interactivity of the service• Design user experience concepts ranging from low fidelity concepts to high fidelity interactive mock-ups• Understand our users, business and all of our touch points, creating and validating hypotheses informed by data and research and your own expertise.• Monitoring of data, development of qualitative and quantitative studies with internal (UX lab, Consumer Knowledge...) and external partners to deepen knowledge of subscriber behaviour• Contribute to the go-live and technical performance monitoring of new integrations and updates
- UBISOFTUser Experience DesignerJanuary 2019 - July 2020 (1 year and 6 months)Île-de-France, FranceContent production on-site:
- Definition of the editorial Calendar / Flows weekly to push the products and for pulsepoints
- Create banners and visuals and help the integration on our 32 Stores (EMEA)
- Participate in the customization of messagings and content to push on-site
- Think, define and follow the creation of Landing pages from the brief until the final integration Optimization of user journey on the stores:
- Analyse and make recommendations to improve the user journey
- Participate to the definition of AB Test Roadmap, analyse results and set up quick wins
- Build story-board / wireframes to illustrate business requirements
- Responsible for the quality of interfaces and the respect of the styleguide (acceptance phase, users feedbacks...)
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Education
- Master spécialisé en E-commerce & Marketing DigialKEDGE Business School2019Programme grande école, Master spécialisé en E-commerce marketing digital Certification AT Internet (Analytics) Design Thinking, SEO/SEA, Achat online, Graphisme, Coding
- DUT, Commerce international / commerceIUT Robert Schuman Illkirch2016DUT, Commerce international / commerce