Melanie Wade

– Leading a fast-paced press office and developing integrated PR campaigns for Boots, the UK's leading health and beauty retailer. – Collaborating closely with the Boots in-house PR team to strategise and plan annual campaigns, consistently exceeding KPIs. – Managing all financial trackers and budgets for the account. – Notable achievements include: Launching 25+ new beauty brands in a single summer, spanning premium names like Prada and Guerlain to trend-led brands like Made By Mitchell and The Beauty Crop. Spearheading the launch of a new Boots own-brand skincare line.

– Oversaw a portfolio of haircare brands, including Briogeo, Goldwell, and Kerasilk. – Managed and mentored account teams, ensuring high-quality output and client satisfaction. – Developed and delivered strategic communication plans, leading on client proposals and presentations. – Supported the Managing Director in new business development, crafting compelling pitches that secured new clients.

– Developed and implemented a comprehensive B2C and B2B PR strategy for Skinbrands, SK:N's distributor arm. – Managed both in-house PR teams and external agencies, ensuring alignment and consistent messaging for brands Medik8 and Revitalash. – Led media outreach initiatives, including creative product launches and influencer campaigns. – Produced and executed successful UK and Irish press launch events for brands like Synergie Skin, Swissline Skincare and ProLon.