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Melike CasinMC

Melike Casin

Fractional Head of HR

€800/day
Amsterdam, NL
15+ years

Average response time: 1 hour

About Melike


Strategic HR Director (Interim/Fractional) | Org Design, Change & Performance | Scale-ups & Tech

I’m a Strategic HR Director supporting scaling organisations through growth, change, and complexity; building people strategy that improves execution, performance, and leadership capability.

With 14 years of global experience (AWS, Reckitt, British American Tobacco), I’ve led large-scale transformations across operating models, talent/performance systems, and leadership development in high-performance environments.
  • English

    Native or bilingual

  • Turkish

    Native or bilingual

  • Dutch

    Basic

Can work on-site
Amsterdam (up to 50km)

Experience

  • LUMINAIRE HR
    FOUNDER & PRINCIPAL CONSULTANT
    October 2025 - Today (8 months)
    Amsterdam, Netherlands
    Operate as an interim HR Director and strategic advisor, leading transformation, culture, and organizational design programs. Clients include technology, fin-tech, and consumer goods across EMEA and North America. Deliver strategic HR and organizational design consulting, partnering with global clients across multiple sectors. Guide executive teams through culture transformation and leadership development initiatives that drive engagement and performance. Lead large-scale restructuring and capability redesign projects to enable sustainable growth and regulatory readiness. Implement data-driven HR solutions that enhance organizational effectiveness and decision-making. Design innovative talent and development programs that strengthen inclusion, leadership capability, and future readiness.
  • ADEVINTA (MARKTPLAATS)
    HR DIRECTOR
    May 2024 - October 2025 (1 year and 5 months)
    Amsterdam, Netherlands
    Designed and executed the new Global Operating Model, aligning squads with unified direction. Directed change management initiatives, enhancing agility in local marketplaces. Led strategic HR agenda for 1,000+ employees in Product & Technology, reporting to Chief HR Officer. Launched AI-enabled HR tool, streamlining processes and reducing operational load by 48%. Achieved €2M savings through capital optimization, reducing operational complexity by 23%.
  • AMAZON WEB SERVICES
    HEAD OF PEOPLE EMEA
    October 2021 - May 2024 (2 years and 7 months)
    London, UK
    Led complex org design across 27+ countries, driving agility, accountability, and localised execution. Led regional transformation, increasing headcount by 17% YoY while managing UK downsizing (-10%) via smooth consultation processes; awarded "Unsung Heroes Award". Developed and executed a new HR Operating Model for 16,000 employees across EMEA, enhancing employee experience and scalability. Boosted employee satisfaction from 68% to 95% in six months through strategic engagement and leadership programs. Oversaw expansion into new digital hubs (Kenya, Tel Aviv), establishing HR frameworks, processes, and compliance from scratch. Introduced an AI-driven Invent & Simplify Project, reducing operational pain points by 67% and streamlining HR delivery.

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Education

  • MASTERS IN HR
    MCIPD, Hammersmith & West London College
    2019
    MASTERS IN HR
  • MBA
    Yeditepe University
    2015
    MBA

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