Melissa Perez

Global Digital Marketing & Product Strategy Leader | CRM, Data Activation, Omnichannel Growth

Results-driven professional with international experience leading digital transformation and customer data activation projects across New York, Paris, Toronto, Mexico City, Buenos Aires, and Bogotá. Skilled at bridging business strategy with technology, I specialize in CRM (Salesforce, Adobe, Marketing Cloud), Omnichannel Strategy, Growth Hacking, and Digital Communication to drive measurable business value.

Core Expertise:

• Customer Data Activation & CRM: Built and optimized data models (Google Cloud, Salesforce), developed loyalty & retention strategies, and delivered personalized email-marketing campaigns.

• Digital Transformation & E-Commerce: Led the design, launch, and optimization of Magento-based websites, implementing advanced e-merchandising and omnichannel strategies.

• Analytics & Insights: Defined KPIs, executed advanced reporting, and performed consumer sentiment and behavior analysis (IBM SPSS, Orange) to guide data-driven decisions.

• Product & Strategy Leadership: Developed product vision, roadmaps, and go-to-market strategies, integrating Agile methodologies, A/B testing, and UX research into execution.

• Stakeholder & Vendor Management: Negotiated and directed agencies, vendors, and cross-functional teams to deliver on-time, on-budget projects.

• Market Research & Storytelling: Conducted market, product, and consumer studies; transformed findings into strategic recommendations and actionable storytelling.

a proactive, collaborative, and innovative leader, I thrive in multicultural environments and consistently deliver strategic growth, digital transformation, and customer-centric solutions.