You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Melissa WebsterMW

Melissa Webster

Commercial & Leadership Consultant

€521/day
Manchester, GB
15+ years

Average response time: 1 hour

About Melissa

I'm a commercial transformation consultant who loves helping businesses grow and thrive! With over 25 years of experience, I've had the privilege of working alongside leadership teams to boost revenue, sharpen sales performance, and reimagine how organizations operate.
I bring my own solution-based philosophy, drawing on all my experiences the successes and the lessons learned along the way. I enjoy diving into the details, understanding what's working (and what isn't), and shaping growth strategies that really make a difference. I've worked across private companies, public sector organizations, and charities, which has given me a wonderfully varied perspective.
I'm currently available for part-time or contract roles that fit with what you need. I genuinely enjoy the variety that comes with different challenges, and adding real value to the businesses I work with is what matters most to me.

  • English

    Native or bilingual

Can work on-site
Manchester (up to 50km)

Experience

  • Vigor & Vitality
    Commercial & Leadership Consultant
    January 2024 - Today (2 years and 5 months)
    Manchester, United Kingdom
    • • Commercial diagnostics and growth strategy development
    • • Sales effectiveness, conversion improvement and pipeline optimisation
    • • Revenue diversification and partnership-led income models
    • • Leadership advisory and capability building during change
    • • Programme-based mentoring and advisory delivery
    Typical outcomes
    Commercial strategy Leadership Development Business development Individual Coaching Business analysis
  • Bauer Media / Hits Radio Manchester
    Station & Commercial Director
    May 2016 - November 2023 (7 years and 6 months)
    Manchester, United Kingdom
    Senior commercial leadership role delivering large-scale commercial and cultural transformation within a complex, audience-led organisation.
    Consulting-relevant delivery:
    • Led transition from local to national commercial operating model
    • Designed and implemented new revenue strategy and go-to-market approach
    • Introduced CRM-led forecasting, pipeline management and performance metrics
    • Supported leaders and teams through behavioural and cultural change
    • Built coaching capability to sustain performance improvements
    Results:
    • 27% revenue growth in first year following transformation
    • First Sales Director in Bauer to achieve 100% of digital targets
    • Digital revenue scaled to 46% of total income

  • EMAP / Bauer Media
    Account Manager
    January 2000 - January 2016 (16 years)
    Progressive commercial roles delivering revenue growth, account expansion and partnership led income.

Recommendations

Be the first to recommend Melissa

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Level 3 Certificate in Coaching & Mentoring
    Level 3 Certificate in Coaching & Mentoring
  • Level 3 Diploma BTEC Business & Finance
    Level 3 Diploma BTEC Business & Finance

Skill set

Categories