About Melissa
English
Native or bilingual
Experience
- Vigor & VitalityCommercial & Leadership ConsultantJanuary 2024 - Today (2 years and 5 months)Manchester, United Kingdom• • Commercial diagnostics and growth strategy development• • Sales effectiveness, conversion improvement and pipeline optimisation• • Revenue diversification and partnership-led income models• • Leadership advisory and capability building during change• • Programme-based mentoring and advisory deliveryTypical outcomes
- Bauer Media / Hits Radio ManchesterStation & Commercial DirectorMay 2016 - November 2023 (7 years and 6 months)Manchester, United KingdomSenior commercial leadership role delivering large-scale commercial and cultural transformation within a complex, audience-led organisation.Consulting-relevant delivery:• Led transition from local to national commercial operating model• Designed and implemented new revenue strategy and go-to-market approach• Introduced CRM-led forecasting, pipeline management and performance metrics• Supported leaders and teams through behavioural and cultural change• Built coaching capability to sustain performance improvementsResults:• 27% revenue growth in first year following transformation• First Sales Director in Bauer to achieve 100% of digital targets• Digital revenue scaled to 46% of total income
- EMAP / Bauer MediaAccount ManagerJanuary 2000 - January 2016 (16 years)Progressive commercial roles delivering revenue growth, account expansion and partnership led income.
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Education
- Level 3 Certificate in Coaching & MentoringLevel 3 Certificate in Coaching & Mentoring
- Level 3 Diploma BTEC Business & FinanceLevel 3 Diploma BTEC Business & Finance