Description

I'm a Branding & Social Media Strategist helping small businesses in gastronomy, retail, and lifestyle build authentic brands and measurable online growth.

With a background in Marketing and Business Administration, I combine creative storytelling with data-driven performance strategies. Over the past years, I’ve helped restaurants, creative studios, and independent brands grow their visibility, connect with their audience, and drive conversions through branding, paid ads, and content strategy.

What I do best:

Brand Strategy – Clarify your message, positioning, and identity to attract your ideal audience.

Social Media Management – Build a consistent, aesthetic, and strategic online presence.

Paid Ads Campaigns – Meta, Instagram, and Google Ads optimized for ROI.

Content for Food & Lifestyle Brands – Photography direction, storytelling, and visual planning.

My approach is simple: strategy first, creativity always.

Let’s make your brand stand out: authentically and effectively.

If you’re a small business looking to strengthen your online presence, I’d love to collaborate.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km)

Cozymazu
Social Media Manager
HOSPITALITY
September 2024 - Today (1 year and 9 months)
Berlin, Germany
Social Media Manager for Cozymazu, a family-run restaurant in Berlin
Focused on establishing a strong presence within Berlin's vibrant gastro scene, I lead all aspects of social media strategy for Cozymazu. This includes content creation, editorial planning, and post scheduling, with a goal of enhancing brand visibility and engagement. I handle copywriting, community management, and brand storytelling to create an authentic connection with our audience and drive growth in a competitive market.

Social media Copywriting Content marketing
Freelance
Social Media Manager & Digital Marketer
June 2019 - Today (7 years)
Managed social media accounts for restaurants and creative businesses, focusing on growth and engagement strategies. Cozymazu: Increased visibility by 40% among non-followers and grew followers by 3% within 30 days through organic content strategies. ARDE: Boosted visibility by 60% and increased followers by 16% in 30 days through branding strategies and Instagram ad campaigns. Developed visually appealing content, persuasive copywriting, and paid ad campaigns on Meta (Facebook and Instagram). Optimized resources to maximize ROI for small and medium businesses, achieving measurable results with limited budgets. Advanced use of ChatGPT to create content efficiently, tailored for different languages and cultures. Developed marketing campaigns to increase brand awareness and customer acquisition. Created and managed a content calendar for the organization that improved content organization and scheduling. Developed and managed a social media strategy that increased engagement with the target audience by 50%. Led marketing campaigns to increase brand awareness and customer acquisition. Adapted design concepts to different media formats, including web, social media, print, and video. Build a workflow process with onboarding and status check. Increased social media engagement by 40% through the creation of visual content and storytelling-based copywriting focused on gastronomic experiences. Managed social media ad campaigns, resulting in a 30% growth in online reservations. Created strategies to enhance customer experience and boost online interaction.
Barkin Kitchen
Social Media Manager
SOCIAL NETWORKS
July 2020 - November 2020 (4 months)
Berlin, Germany
We were working on Social Media for the new Popu Up Restaurante (still working), but due tue Corona they decide to cut Marketing Services
Social Media Facebook Google AdWords