Description

I am a Sales Operations Expert with 10+ years experience

Sales Operations Strategy & Leadership:

Building and scaling sales operations functions that support growth, consistency, and predictable performance.

Salesforce & CRM Optimisation:

Designing, implementing, and improving CRM systems, reporting, and workflows to support sales strategy and execution.

Sales Forecasting, Pipeline Management & Revenue Analysis:

Improving forecast accuracy, pipeline visibility, and revenue predictability through robust data and governance.

Data Quality, Governance & Compliance:

Ensuring accurate, reliable CRM data, strong process adherence, and compliance with internal controls and ISO standards.

Operational Process Design & Continuous Improvement:

Assessing, documenting, and optimising sales processes across regions to drive efficiency and best practice.

Sales & Marketing Alignment and Go-to-Market Enablement:

Helping sales and marketing work in unison by aligning strategy, messaging, and responsibilities across the full customer journey. This includes supporting ABM approaches, clarifying ownership and handoffs, defining shared KPIs and reporting, and ensuring both teams operate from a single, consistent view of performance and outcomes.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CXC Global
Global Sales Operations Lead
April 2024 - June 2025 (1 year and 2 months)
Sales Forecasting & Pipeline Management: Lead forecast and pipeline calls, providing insights on sales performance and future opportunities.

Salesforce Collaboration & Reporting: Work in bi-weekly sprints with the tech team to implement Salesforce changes, and create reports and dashboards on performance, accounts, and opportunities.

Revenue Growth Support: Contribute to revenue growth initiatives through data analysis and process improvements.

Data Quality Assurance: Ensure clean, accurate data in Salesforce, supporting sales teams with data integrity.

Sales & Marketing Process Improvement: Strengthen collaboration and processes between sales and marketing teams to drive efficiency and alignment.
Salesforce Process Management Change and Transformation Management Reporting
EMEA Promethean
Sales Operations Analyst
June 2023 - January 2024 (7 months)
Regional Sales Ops Support & Process Optimization: Support global regions
• • (UKI, ANZ, CE, NE, etc.) with Salesforce reporting, process documentation, and discovery sessions to align operations and improve regional processes.

Strategy & Salesforce Alignment: Collaborate on global sales initiatives, strategy planning, and scope Salesforce changes to support new strategies, with a focus on implementing, training, and rolling out operational changes.

Data Analysis & Stakeholder Management: Analyse sales performance metrics (sell-in vs sales-out, conversion), manage operational change requests, and collaborate with distributors, resellers, and internal stakeholders to drive improvements and best practices.
Tribal Group
Sales Operations Manager
January 2022 - June 2023 (1 year and 5 months)
Monthly Reporting & Data Analysis: Own detailed reporting on sales KPIs, forecasting, recurring revenue, team performance, and exception reporting, while analysing data on sales, products, and conversion rates.

Sales Systems & Process Support: Assist in ensuring systems are configured to support sales operations, and help with business planning, budgeting, and generating relevant reports and dashboards.

CRM Monitoring & Stakeholder Engagement: Monitor stakeholder CRM engagement to identify areas for improvement and influence behaviours that drive better outcomes and business performance.

Data Accuracy & Compliance: Challenge sales teams on data accuracy in CRM systems, ensuring compliance with agreed sales processes and facilitating system changes, including training and communication.

Forecasting & Deal Approvals: Support sales forecasting, challenge data, understand revenue profiles, and own deal approval templates and processes, ensuring ISO compliance and participation in audits.