About Michael
Marketing Consultant, Director and hands-on Practitioner, providing strategic excellence, project leadership and multi-channel campaign delivery. Experienced across the full range of digital and traditional techniques.
Fellow and former Board Member of the Chartered Institute of Marketing.
Qualified with an MBA and the CIM Diploma in Digital Marketing. Trained in Brand Management at the London Business School and qualified as a PRINCE2 project manager.
Will devise and implement marketing strategies, lead projects, manage your team - or just GET THINGS DONE!
Based in North Midlands and happy to travel on a hybrid basis as much as required.
English
Native or bilingual
Can work on-site
Stafford (up to 50km), Manchester (up to 100km), Birmingham (up to 100km), Newcastle upon Tyne (up to 100km), London (up to 100km)
Experience
- Knight KnoxStrategic ConsultantREAL ESTATEJuly 2023 - February 2024 (6 months)Manchester, United KingdomDelivered a comprehensive strategic marketing review for property company Knight Knox and assisted their directorate on the planning and prioritisation of the marketing plan.
- Pendragon PLCHead of Brand & Used Car MarketingAUTOMOBILEAugust 2022 - March 2023 (6 months)Nottingham, United KingdomThis was a temporary position covering maternity leave.With a budget of circa £18.5m, this role controlled all brand work for Pendragon brands Evans Halshaw, Stratstone and CarStore and was in overall charge of used-vehicle marketing as well as the Group’s B2B fleet management and leasing businesses. Leading multiple teams and controlling strategy, campaigns and brand management, this role was of critical importance to the group and reported directly into the Executive Board.
- CazooB2B Marketing ConsultantAUTOMOBILESeptember 2020 - July 2022 (1 year and 10 months)Corby District, United KingdomControlled Cazoo's B2B marketing to fleets and leasing companies as well as other car dealer groups. Management of their B2B website, email campaigns, brand development, sales support and marketing collateral.
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Education
- MBAOpen University2014MBA specialising in Marketing and Financial Strategy
- Post-Graduate Diploma in Digital MarketingChartered Institute of Marketing2016Specialising in Digital Analytics and Metrics