Description

Senior Product Manager and Functional Architect with 10+ years owning CRM strategy, Revenue cycle, product roadmaps, and solution design end-to-end in complex B2B environments.

I lead with process and governance before touching any system. Every CRM program I run starts with understanding the business: mapping the revenue flow, identifying where the operation breaks, defining decision-making frameworks and ownership structures. I design the operating model that will sustain the solution after go-live. Only then do I define what to build in Salesforce, and how.

That means mapping Order-to-Cash flows before configuring a single object. Structuring CPQ logic to replace spreadsheet-driven pricing because the business rules were defined first. Building repeatable processes for multi-country rollout where operational scaling comes before system replication. Consolidating data across M&A scenarios with cutover readiness, not just migration scripts.

Client-side, I've driven business transformation and organizational design for enterprises in 70+ countries, building teams of 15+, defining operating models, and enabling revenue growth that reached $3.5B. Consulting-side, I've led 5 squads (80 people), shipped 50+ features across 20+ sites, and built governance models focused on execution excellence and sustainable growth.

I also use AI tooling to accelerate how I work. N8n, AI agents, and prompt engineering as a practical layer for delivery and decision-making.

Languages

English
Native or bilingual
German
Basic
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Munich (up to 50km)

FLUIDO NORGE
Senior Salesforce Consultant / Functional Architect
February 2024 - Today (2 years and 4 months)
Norway
• • Provide strategic Salesforce consulting for a global enterprise, designing Sales Cloud and Service Cloud solutions across 4 countries and achieving 88% sprint predictability through structured planning controls and release governance.
• • Designed Salesforce + SAP integration architecture for a standardized RevOps operating model across the Americas (US, Brazil, Canada, Mexico), defining the full Lead-to-Cash flow including lead routing, opportunity management, quoting, and handoff to fulfillment.
• • Hands-on configuration of omnichannel Service Cloud workflows including case routing rules, escalation processes, SLA milestones with entitlements, and operational dashboards, reducing complex case MTTR from 2 days to 8 hours across 600 monthly tickets.
• • Led requirements engineering and gap analysis for integration of 6 acquired companies, delivering data migration specs, field mapping documents, deduplication rules, and cutover plans across 2 Agile squads.
• • Mentored delivery team of 2 squads, managing backlog of 20+ complex features/year with structured estimation, user stories with acceptance criteria, and coordinated UAT with business stakeholders.
Salesforce Order to Cash Revenue Management Service Cloud AI Automation
SOTTELLI
Technical Product Manager, Salesforce
January 2023 - January 2024 (1 year)
São Paulo, State of São Paulo, Brazil
• • Owned the Salesforce product roadmap across multiple enterprise clients covering 50+ features over a 5-year horizon, bridging business strategy with technical solution design and delivery sequencing.
• • Partnered with 20+ stakeholders across 4 countries to translate complex business requirements into Salesforce architecture decisions, functional specifications, and sprint-ready backlogs.
• • Designed and enforced standardized delivery playbooks, quality gates, and documentation templates that improved solution quality by 30% across 5 global delivery teams (80 people).
• • Built RevOps dashboards and KPI frameworks directly in Salesforce reporting (pipeline coverage, win rates, forecast accuracy), driving a 25% increase in customer satisfaction (NPS).
• • Led technical change impact assessments for Salesforce rollout across 20+ customer sites, evaluating configuration dependencies, integration risks, and adoption readiness.
V&CO
Product Manager, CRM & Digital Solutions
May 2022 - January 2023 (8 months)
Galway, Ireland
• • Led Design Thinking discovery workshops with clients to define product vision, CRM solution requirements, and customer-centered MVPs, translating user research into prioritized backlogs and 2-year roadmaps.
• • Managed CRM optimization projects end-to-end, designing solutions that reduced operational costs by 30% through workflow automation, process redesign, and cross-functional alignment.
• • Produced executive-level solution documentation including architecture recommendations, KPI frameworks, and governance structures for client decision-making.