Michael Vinegrad

I am currently supporting a range of clients with varied communications needs through freelance consultancy. This includes website management and development, strategic communications planning, media relations, event planning and management and content creation.

Lead on corporate communications for Avacta Group plc, a clinical stage oncology drug developer and producer of diagnostics.

I worked with the leadership team to create and execute the Group communications strategy and sell the vision through targeted engagement to investors, leveraging media coverage whilst maintaining accuracy and adhering to the regulatory requirements of being a plc. A range of product launches and M&A during my time with the company required complex communications, both internally and externally.

Avacta's lead therapeutic asset progressed through pre-clinical and clinical stages. I worked with senior leadership to create and implement a communications strategy around this platform technology to attract further investment, media coverage and influence analysts to provide positive commentary. I was responsible for supporting senior leaders with considered counsel on reputation related matters and leading issues preparations and responses. I prepared investor presentations and offered similar assistance to scientific and commercial teams for external engagements. I also lead Group functions such as company press releases and worked with the Chief Financial Officer to produce and issue interim / prelim financial results and annual report.

Led global marketing initiatives to build brand awareness and generate qualified leads for Avacta's synthetic alternative to antibodies, supporting diagnostics and oncology drug development. Delivered a cutting-edge corporate and e-commerce website, growing monthly traffic from launch to 12,000 monthly visitors. Managed a significant marketing budget and developed targeted digital campaigns, using HubSpot CRM and inbound methodology to guide prospects through the full customer journey—from awareness to evangelist. Produced technical content tailored to a scientific audience, driving engagement. I supported the company's corporate communications activities and line managed a marketing team of three.