About Michael
🧠 Our concept is simple:
- You need people to find your business online
- You need a strong landing page that builds trust and drives action
- And you need a clear system to turn visitors into leads & customers
That's why we specialise in:
Landing Page Design ● Paid Ads ● Email Marketing
🎥 We also like to bring video content into the mix to build trust and improve performance
It looks like this:
Facebook Ads and/or Google Ads
⬇️
Conversion landing page
⬇️
Nurture emails & follow-up
⬇️⬆️
Retargeting campaigns to recapture those who didn't take action (yet!)
✏️ How it works:
1. We create a strong, conversion-led landing page
2. Drive targeted traffic through paid ads
3. Turn that traffic into leads or customers
4. Follow-up & retarget interested people who haven't yet converted
📈 Some highlight results:
- Dog Training Co: £67k ad spend >> £1.2m+ revenue >> 17.91 ROAS
- Wedding Venue: £12k ad spend >> £962k revenue >> 81.29 ROAS
- Gym: £2.7k ad spend >> £74k revenue >> 44.15 ROAS
- 3PL Co: £11k ad spend >> £500k revenue >> 45.45 ROAS
- Resin Flooring: £13k ad spend >> £162k revenue >> 12.66 ROAS
- Fall Alert Bracelets: £50k ad spend >> £287k revenue >> 5.74 ROAS
- Beauty & wellness: £95 ad spend >> £1,050 revenue >> 11.05 ROAS
- Meal boxes: £200 spend >> 3,150 leads (in 6 days) >> CPL £0.06
- Brewery: Modernised brand, introduced digital strategy and grew revenue from £151k to £240k (46.9% increase)
- Venue: Built brand from scratch, set-up and launched full digital strategy and grew revenue from £215k to £456k (112% increase)
We're a small and agile marketing team that helps businesses generate more leads, sales, bookings & awareness.
We work with carefully selected clients so we can stay hands-on, responsive and focused on results.
LiteBulb // Digital Marketers Full of Bright Ideas 💡
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- LiteBulbManaging DirectorDIGITAL AND ITJune 2016 - Today (10 years)Swansea, United Kingdom
- Built and grew a digital marketing agency serving nearly 200 clients across hospitality, ecommerce, professional services, logistics, property, education and local service sectors.
- Led performance marketing strategy and hands-on campaign delivery across Google Ads and Meta Ads, owning budget allocation, audience strategy, copy direction, offer positioning and optimisation.
- Designed growth systems linking paid media with landing pages, websites, email follow-up and conversion-focused messaging to improve lead volume, sales and return on spend.
- Managed new business activity, proposals, client relationships and account growth while maintaining a strong focus on commercial outcomes.
- Recruited and coordinated a multi-disciplinary team across paid media, web design, copywriting, automations, social media, branding and video, ensuring channel activity stayed aligned to client growth goals.
- Swansea SurveysGeneral ManagerJanuary 2006 - January 2016 (10 years)
- Began as an Assistant Engineer; progressed to Engineer, Senior Engineer and ultimatelyGeneral Manager.
- Worked alongside the Managing Director to set company strategy and drive growth, sales and client acquisition.
- Managed 45+ employees on a day-to-day basis, overseeing operations, performance and internal coordination.
- Led the company's digital marketing activity, creating the business's online presence and core marketing materials.
- Managed budgeting, HR, hiring, accountant liaison and risk mitigation as part of the senior leadership team.
- Delivered high-precision surveying work on multi-million-pound commercial facade projects.
- Developed strong planning, accuracy and problem-solving skills in technically demanding environments.
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Education
- BSc Applied PsychologyLiverpool JMU2004